In an era where data is the new currency, Data Unplugged: Future of Data embraces the theme Data First, AI Next to explore how businesses can harness data's full potential to drive digital maturity and prepare for the AI-driven future. This agenda is designed to help organizations understand the importance of adopting a data-first mindset as the foundation for leveraging AI innovations effectively.
Act now: Assess and advance your data maturity to gain the AI-driven business edge.
Explore how adopting a data-first mindset lays the groundwork for AI integration and accelerates digital maturity, driving innovation and smarter business strategies.
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.
The open internet enhances reach and transparency, while data-driven marketing ensures precision targeting. Together, they empower brands to create impactful, personalized campaigns, driving measurable results
New Thinking on Advertising Targeting to Hack Short- and Long-Term Growth
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
