

Jane James is an accomplished marketing leader with global, regional and local experience driving brand growth, innovation, and commercial success across FMCG, food, and beverage categories. She is currently the Head of Marketing at Darrell Lea, where she leads strategic brand development, innovation, and go-to-market execution for one of Australia’s most iconic confectionery brands.
Jane has held senior roles across major companies including Kimberly-Clark and Nestle, where she spearheaded high-impact campaigns and new product innovations that delivered significant business results. A passionate advocate for customer-centric thinking and creative effectiveness, she combines data-driven strategy with bold storytelling to build brands that resonate and grow.
Returning as a SMARTIES APAC judge for the second year, Jane brings a sharp commercial lens and deep expertise in digital engagement, shopper marketing, and breakthrough brand building.