- Initial Disc in the Series Includes Valuable Educational Content and Highlights of the 2008 Mobile Marketing Forum Awards Ceremony -

New York; London, UK; Singapore and Sao Paulo, March 17, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the availability of the first DVD in its new series of educational tools, available now, and featuring content from the November 2008 Mobile Marketing Forum (MMF). The DVDs are available via the MMA website at http://mmaglobal.com/events/forum-dvd and can be purchased by both members and non-members. Future DVDs produced through the partnership with bnetTV.com will be announced as they are available.

The MMF in November 2008 was one of the most important events for the mobile marketing industry, and featured a wide variety of keynotes and case studies reviewing real-world campaigns from speakers representing agencies, brands, carriers and other members of the mobile marketing ecosystem from across the globe. Conference topics available on the first DVD include: Getting Started in Mobile Marketing: Opportunities and Challenges, How to Define Mobile Strategic Objectives – Brand Awareness, Direct Response, Revenue Generation, Loyalty, and An Agency’s Perspective on Mobile in a Digital Economy.

“As the industry’s leading voice in mobile marketing, the MMA is delivering another resource for the entire mobile marketing ecosystem, as well as those brands that are interested in researching the mobile channel for reaching their core audience,” said Mike Wehrs, President and CEO of the MMA. “This DVD series will provide educational content, as well as highlights from MMA events and other resources that will continue to provide insight into the industry at large.”

The new DVD series will continue to roll out throughout 2009, and will include case studies, whitepapers, video footage and other education content from the upcoming Mobile Marketing Forum events.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.