Mobile Pipeline News
CMP TECH WEB

A trade group of organizations that want to use wireless services and devices for marketing said this week it will examine ways to prevent mobile users from receiving spam.

The Mobile Marketing Association said in a statement that it has formed an anti-spam committee that will examine a national database that would enable users to opt in or out of various types of marketing campaigns aimed at mobile devices and their users. Last December, the group previously approved a code of conduct for marketers using wireless devices.

The group claims that, while marketers see mobile users as a target audience, they want to force users to accept unwanted messages.

"The industry is strongly behind this initiative," William Erickson, co-chair of the committee, said in a statement.


Mobile Marketing Association Gears Up to Get Tough on Spam
220 words
27 September 2004
WIRELESS NEWS

The Mobile Marketing Association has formed an anti-spam committee, the second phase in its program to ensure that wireless content applications remain spam-free.

The first phase was completed in 2003 with the release of the Code of Conduct.

The committee is lead by co-chairs Bill Erickson, CEO of M7 Networks, Gerry Christensen, director of Wireless Services for VeriSign, and Neil Kuruppu, CEO of Ecessor Corporation.

"I am pleased to announce the establishment of this committee, led by three of our industry's premier experts," said Jim Manis, MMA Global Chair. "The mobile channel is the fastest-growing medium for brand marketers and content providers today. The industry needs this committee to help ensure the consumer's right of non-participation, as well as to continue to build the foundation for the industry's long-term success."

The Anti-Spam Committee will research the merits of a national preference and privacy database designed to ensure a spam-free mobile experience. Such a system will allow consumers to opt in and out of various campaign types, based on the Code of Conduct, the group noted in a release.