New York, London, UK, Singapore & Sao Paulo: July 1, 2010 — The MMA (Mobile Marketing Association) (www.mmaglobal.com) today announced its call for nominations for its Annual Global Awards Program.  It’s time to recognize the industry’s exceptional campaigns, companies and people who have made mobile a successful media channel. 

Now in its sixth edition, the MMA presents its annual industry awards to recognize significant contribution within the global mobile marketing industry. Nominations for the MMA Awards recognize the commitment and accomplishments of the world’s leading companies and individuals in the mobile marking industry.

“Each year we continue to raise the bar on the level of campaigns entered in the MMA Awards program.  This is a direct reflection on the continued growth, innovative campaigns and expanded uses of mobile for marketing purposes,” said Stacey Sayer, membership manager for the MMA.  “We’re thrilled to open this year’s nominations and look forward to congratulating all winners during this year’s Ceremony.”

The 2010 Annual Global MMA Awards categories include:

• Best Use of Mobile Marketing
  • There are six categories for the Best Use of Mobile Marketing Award which include:
    • Branding
    • Cross Media Integration
    • Direct Response
    • Product/Services Launch
    • Promotional
    • Relationship Building
• Innovation
• Social Impact
• Mobile Marketing Academic of the Year
• Outstanding Individual Achievement in Mobile Marketing
• Mobile Marketing Association Award for Overall Excellence

Winners will be selected by a judging panel of industry, association and media leaders. Visit the MMA Awards Web page at www.mmaglobal.com/awards for more information on how to submit a nomination.  Winners will be announced during the Global Awards Ceremony and Dinner to be held on November 17, 2010 in Los Angeles – www.mobilemarketingforum.com

About the MMA (Mobile Marketing Association)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]