Answering Client Demand and New Business Gains, Trailer Park Announces Promotion of Key Execs and New Creative Service Divisions | Mobile Marketing Association
August 24, 2011

PRESS RELEASE

Answering Client Demand and New Business Gains, Trailer Park Announces Promotion of Key Executives and New Creative Service Divisions

Aug. 22, 2011—Hollywood, CA.-based Trailer Park, the industry’s leading entertainment marketing agency, is pleased to announce the promotions of two key executives: Eli Weisman to Vice President, Interactive TV for Trailer Park’s Interactive TV, Menus and Content division, and Scott Tobin to Senior Vice President, Trailer Park Publishing. Weisman, formerly a Senior Director, helped launch Trailer Park’s Interactive TV practice earlier this year, devising digital strategy for clients and new business across ITV platforms. Tobin helped launch Trailer Park Publishing earlier this year as Creative Director, Product Development, implementing company expertise in creative services, strategic thinking and branding for rapid growth in the digital publishing space.

According to Trailer Park CEO Rick Eiserman, the executive promotions answer increasing client demand in each area as well as significant new business growth. “Both Eli and Scott bring proven leadership ability in creative, technology and strategy that will be invaluable to our clients in Interactive TV and digital publishing, as well as our growing in-house teams,” Eiserman comments.

Coinciding with the executive promotions is the complete integration of Trailer Park’s Advanced Content division into three newly organized standalone divisions: Trailer Park Interactive TV, Menus and Content, led by Kevin Van Belois; Trailer Park Publishing, led by Tobin; and Trailer Park Digital, Social and Mobile, led by Julianne LaMarche (with a soon-to-be announced new hire leading Mobile). Recent projects from Digital, Social and Mobile include the E! Live From the Red Carpet app, social media content for Warner Bros.’ Harry Potter and the Deathly Hallows and the mobile website across multiple Smart-devices for ING Direct, to note only a few.

The developments also signal a move for Curt Doty, who has left the company to pursue other interests. For the past two years, Doty has served as President of Trailer Park’s Advanced Content division. “Curt has been an insightful leader for Trailer Park,” Eiserman says. “With an eye toward the ever-evolving technology landscape, he worked hard to grow our Interactive TV, Mobile and digital publishing businesses. We wish him well in his next endeavor in the industry he knows so well.”

www.trailerpark.com

For more information, please contact: Lauri Aloi, Director, Public Relations, Trailer Park, [email protected], 917.553.5812.

About Eli Weisman
Eli Weisman is Vice President of Trailer Park Interactive TV. He pairs his deep understanding of our clients' businesses with key opportunities for growth in the evolving technology landscape. Eli’s current focus includes devising digital strategy for clients and new business, and working with platforms such as Active Video Networks, Yahoo! ConnectedTV and Google TV, for Comcast, Crackle, NBC and others to develop optimal user experiences.

An award-winning interactive executive, Eli brings over 15 years experience in cross platform strategy, user experience design and technology delivery. Eli has led client service, creative and technical teams to the successful launch of major brands across numerous Websites, Interactive Television, Video on Demand, Mobile and Set Top products. Early in Eli’s career, Pittard Sullivan, the award-winning design and branding agency, recruited him to Executive Produce interactive projects and cross-platform initiatives for clients such as ABC, Microsoft, CNN, Disney, DirecTV and TiVo. Eli went on to leadership roles at FutureBrand, DirecTV, K Street Partners and Warner Bros.

Eli has been a mentor at the American Film Institute’s Enhanced TV Forum and is an active member of the Academy of Television Arts & Sciences Interactive Media Peer Group.

About Scott Tobin
Scott Tobin is Senior Vice President of Trailer Park Publishing. He was instrumental launching the digital division in January, and quickly forged a strong collaborative partnership with Apple as a preferred vendor and developer. Trailer Park Publishing offers various ePub conversions including fixed layout format and immersive enhanced features helping to position it as a leader in the digital publishing space. The division continues to grow with additional projects underway for Andrews McMeel Publishing and their Children’s imprint Accord.

Scott brings over 15 years experience to Trailer Park, encompassing interactive creative, integrated production, branding and strategy. He founded Tobin Interactive, an award-winning interactive design and marketing firm. There he pioneered new methods of distribution for printed marketing and promotional materials to the digital space for Disney Home Entertainment, Twentieth Television and Paramount Pictures, for which he produced and creative directed Promax Gold-winning Interactive Website and Marketing campaigns for Star Trek: Enterprise and Star Trek: Voyager, respectively.

Scott also served as Director, Interactive Media for TAG Media, the broadcast and new media strategic branding and marketing firm. During his tenure there, he produced the rebrand of TBS Superstation online which generated a threefold increase in traffic.

Scott has also held key positions at The Lawrence Company, ABC Productions at Amblin Entertainment and Warner Bros. And he has led efforts on a long list of work honored with Promax and BDA awards. Scott earned a Bachelor’s of Science degree in Film, Television and Radio from Texas Christian University.

About Kevin Van Belois
Kevin Van Belois is Executive Vice President, Trailer Park’s Interactive TV, Menus and Content division. In this role, he oversees a staff of creatives, technologists and producers responsible for some of the industry’s most visible work. Among recent projects are Avatar, Harry Potter & The Deathly Hallows, Citizen Kane, Supernatural, The Sound of Music and Star Wars: Clone Wars.

Kevin joined Trailer Park in 2003, rising quickly to Senior Vice President where he was integral to the company’s industry leadership in Blu-ray, DVD and Interactive Content. He executive produced Key Art winner District 9, and oversaw 3 of the other 4 projects shortlisted last year in the Menu Design category: Donnie Darko, Harry Potter & The Half-Blood Prince and Transformers: Revenge of the Fallen. Kevin has also overseen PromaxBDA award winners for Million Dollar Baby and The Polar Express. While Kevin’s team began as a seven-person group, under his leadership it grew into a 30-person division. That team has worked on some of the entertainment industry’s biggest blockbusters of all time including Twentieth Century Fox’s Avatar and Warner Bros.’ Harry Potter movies.

Prior to joining Trailer Park, Kevin was Vice President of AV at B.D. Fox & Friends Advertising, an entertainment advertisement agency promoting and marketing films, TV shows and home entertainment. In his role there, Kevin oversaw motion graphics and editorial teams on projects for Warner Bros., Sony, Showtime, Lionsgate, CBS, Hallmark Hall of Fame and LucasArts.

Kevin is a member of Hollywood’s Home Entertainment trade group Digital Entertainment Group (DEG), and the industry consortium Blu-ray Disc Association. He earned a Bachelor’s of Science degree in Communications from Boston University.

About Trailer Park
Based in Hollywood, CA., Trailer Park is the industry’s leading entertainment marketing agency, with clients working across the full media spectrum, including major studio and indie film releases, broadcast and television networks, channels and programs, home entertainment media, including DVD/Blu-ray releases and video games, digital publishing, sports projects, music and original content for the Web. Trailer Park, a collection of creative boutiques, specializes in the concept, design, production and implementation of audio/visual, print, mobile and digital marketing campaigns for every segment of the entertainment industry.

Among Trailer Park’s entertainment clients are Twentieth Century Fox, Walt Disney Pictures, Warner Bros. Pictures, Universal, Columbia Pictures, ABC, Activision, Buena Vista Home Entertainment, Disney, Paramount and Warner Home Video. On the growing Brand side, they have added Toshiba Consumer Electronics and Computers, AMD, ING Direct, Newegg.com and El Pollo Loco.