The MMA’s UK Mobile Essential Seminars Series

We'd like to thank all our guests for joining us. Presentations from the seminars are now listed.

Mobile Creative Workshop & Showcase – Smarties 2016 Series

The MMA UK and some of the winners of the 2016 Smarties Mobile Awards joined forces in an enlightening session focusing on what works best with mobile creativity and how to best deliver effective results.

Date: 17 January 2017
Time: Event 3:30pm-6pm
Location: 338 Euston Road, NW1 3BT

Event Agenda:

1. Mobile Creativity: Learning from the Best - Mark Thompson, KANTAR Millward Brown

2. WEVE and Fiat: The Digital Dealership – John Finlayson and Harry Clarke at Weve & Benson Mensah - Bonsu at Fiat

3. The All-New Renault Kadjar Award Winning Mobile Video Campaign - Jack Edmonds, Head of Agency Sales at LoopMe

4. Mobile creativity “Do something exciting” – Bjorn Jansen, Associate Creative Director & Sarah Young, UX/UI Designer at Nimbletank

5. Samsung Rugby World Cup 360 Video Experience - Madeleine Beyer, Strategic Partner Manager at INMOBI

Download Presentations:

Mobile Creativity: Learning from the Best – MMA EMEA

The All-New Renault Kadjar Award Winning Mobile Video Campaign

Mobile Creativity "Do something exciting"

Innovation in Mobile AdTech

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Innovation in Adtech seminar features panels and seminars from Atlas / Facebook, TVTY, Tube Mogul, Sizmek and Widespace which focus on innovation in mobile advertising.

Date: 27 April 2016
Time: Event 3:30pm-6pm
Location: 338 Euston Road, NW1 3BT

Event agenda:

1. Relevance in the Micro Moment—Location as a Cornerstone of Programmatic Advertising

2. Live In the Moment, Advertise In The Moment: Discover how 2016's hottest marketing trend - Moment Marketing, is helping brands to personalise their campaigns in real-time

3. Mobile Measurement – The Future is People

4. Put the WOW into Mobile

5. The Role of Mobile In A Cross-Screen Strategy

Download Presentations:

Weve and Fiat: !e Digital Dealership

Live In the Moment, Advertise In The Moment: Discover how 2016's hottest marketing trend

Put the WOW into Mobile

Mobile Measurement: The Future is People

Mobile Creative Innovation Seminar

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google / DoubleClick, Millward Brown, Nimbletank, Weve, Atomic Live and LoopMe which focus on creativity and mobile.

Date: 3rd March 2016
Time: Event 3:30pm-6pm
Location: 1-13 St. Giles, WC2H 8AG

Event agenda:

1. Mobile creativity – getting it right: An analysis of Winning Mobile Campaign

2. Visual Creativity for the Mobile Age

3. Visual Creativity

4. Visual Creativity – How far can we go on mobile screens?

5. Bringing Genuine Brand Engagement to Mobile

6. Crossing the Creepy Line

Download Presentations:

Mobile creativity – getting it right: An analysis of Winning Mobile Campaign
Kate Hale, Client Manager, Millward Brown

Visual Creativity for the Mobile Age
Alex Mulder, Creative Partner, Nimbletank

Visual Creativity
Jack Edmonds, Head of Agency Sales, LoopMe

Visual Creativity – How far can we go on mobile screens?
Rowan Newman & Harry Clarke, Creative Source Team, Weve

Crossing the Creepy Line
Katie Erbs, DoubleClick Branding & Creative Solutions, EMEA

Mobile Works Seminar

As Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Works seminar features panels and seminars from Google, Brainstorm, Sizmek, AppsFlyer, Swrve and DoubleClick which focus on effective ways of using mobile to enhance customer experience.

Date: 24th October 2015
Time: Event 3pm-6pm
Hosted by: Google, 1 St. Giles High Street, London, WC2H 8AG

Event agenda:

1. Winning moments that matters – The Battleground for Brands.

2. What makes a great brand experience when marketing to to your customers?

3. Finding your true north: optimising every campaign based on true ROI.

4. Using behaviour prediction to optimise in-app marketing.

5. Mobile: From Wild West to civilisation.

6. Finding the true value of mobile.

Download Presentations:

Winning moments that matters – The Battleground for Brands.
Ian Carrington, Managing Director, Performance Solutions and Innovations, Google EMEA

Finding your true north: optimising every campaign based on true ROI.
Daniel Kahtan, Director of Sales and Business Development, AppsFlyer

Finding the true value of mobile.
Tim Collier, Head of Mobile Solutions, DoubleClick EMEA

Mobile: From Wild West to civilisation.
Carlos Lopez - Plandolit, EMEA Mobile Sales Strategy, Sizmek

Using behaviour prediction to optimise in-app marketing.
Steve Collins, CTO - Founder, Swrve

Mobile Creative Innovation Seminar

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google, Telefonica, Millward Brown, Widespace, Nimbletank, Lightspeed GMI, Inspired and R/GA, which focus on creativity and mobile.

Date: 17th March, 2015
Time: 3:30 – 6.00pm
Location: 10 Brock Street, London, NW1 3FG

Event agenda:

1. Mobile creativity – getting it right: Mobile user insights and a guide to best practices.

2. Mobile creative deep dive: Five key steps to excel in mobile.

3. Panel debate: In mobile, which is King – Creative Content or Context?

4. Creativity in mobile: Winning the mobile moments

5. Big data, programmatic, and creativity: Friend or foe?

6. The launch of 2015 Smarties Awards.

Download Presentations:

Mobile Creativity – Getting it right
Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Winning the Mobile Moments
Andrew Bent, Creative Lead, EMEA Creative Services, Google

Mobile Creative
Alex McIllvenny, Head of Sales UK, Widespace

Mobile AdTech Innovation Seminar

As Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile AdTech Innovation seminar features panels and seminars from Byyd, Axonix, Integral Ad Science, Starcom Mediavest Group, Jampp, Criteo, LoopMe and PubNative, which focus on innovations in mobile advertising technology.

Date: 7th May 2015
Time: 8.30am breakfast; Event 9am-11.45am
Hosted by: Axonix, 20 Air Street, London, W1B 5AN

Event agenda:

1. Mobile Mythbusters: Why Mobile is Different to Desktop

2. Mobile Programmatic: How To Maximise Success

3. Data: The Evolution of Mobile Data Insights

4. Mobile Advertising Technology – an Agency perspective

5. Apps: Harnessing the power of Real Time Bidding

6. Marketing in a world of mobile commerce – how to make data work for you

7. Rich Media & Video: How Technology can Make Your Message Standout

8. Native ads on mobile – better inventory, better user experience, better engagement

Download Presentations:

Rich Media & Video: How Technology can Make Your Message Standout
Stephen Upstone, CEO, LoopMe

Native ads on mobile – better inventory, better user experience, better engagement
Eddie de Guia, Co-founder & Managing Director, PubNative

Marketing in a world of mobile commerce – how to make data work for you
Sylvain Piquet, Business Intelligence Director, Northern Europe, Criteo

Mobile Mythbusters: Why Mobile is Different to Desktop
Jay Fowdar, Chief Product Officer, Byyd

Mobile Creative Innovation Seminar

Event agenda:

1. Mobile creativity – getting it right: Mobile user insights and a guide to best practices.

2. Mobile creative deep dive: Five key steps to excel in mobile.

3. Panel debate: In mobile, which is King – Creative Content or Context?

4. Creativity in mobile: Winning the mobile moments

5. Big data, programmatic, and creativity: Friend or foe?

6. The launch of 2015 Smarties Awards.

Download Presentations:

Mobile Creativity – Getting it right
Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Winning the Mobile Moments
Andrew Bent, Creative Lead, EMEA Creative Services, Google

Mobile Creative
Alex McIllvenny, Head of Sales UK, Widespace