Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens. Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Breakout Session Partner
FollowAnalytics is leading the next generation of enterprise Mobile-first marketing. Working with more than 25 global industry leaders we provide a 1:1 Mobile Marketing Platform for enterprises to grow their business using mobile. The Platform is an integrated suite, connected to leading CRM systems such as Salesforce and SAP, using the industry’s most powerful engagement engine to deliver the richest, most personalized and relevant mobile customer interactions. Our mission is to power the Mobile Moments that increase loyalty and revenue in a Mobile-first world. In 2 minutes learn how your customers are engaging with your brand across mobile App ecosystem at mobilemarketingscorecard.com.
Breakout Session Partner
Ibotta is the scale leading consumer promotion app that pays users cash for everyday purchases. Our 9.5MM users consist of primarily millennial females who engage with brands by learning facts, watching videos and answering questions about their purchase behavior resulting in cash back once they provide proof of purchase. Ibotta is entirely pay-per-performance, where brands generate free impressions along with valuable consumer insights and pay only when a user completes a verified sale at retail.
Breakout Session Partner
OpenMarket, an Infobip company, helps businesses use mobile messaging to empathetically interact with customers and employees. We work with over 400 enterprises, including seven of the world’s 10 biggest brands, across sales and marketing, operations, human resources, IT and security, and customer service. Our mobile engagement solutions help optimize operational functions, enhance internal and external communications, improve customer experiences, reduce support costs, generate new revenue, and gain competitive advantage. As part of the Infobip group, we have direct connections with over 650 mobile operators worldwide, and can provide smart, interactive connectivity to customers in almost every country in the world. Whether two-factor authentication for high-tech retailers, emergency alerts for global giants, or mobile-giving solutions for large charities, OpenMarket offers the scale, service flexibility, reliability and heritage to provide mobile solutions for today and in the future. For more information, visit www.openmarket.com.
Breakout Session Partner
About SITO Mobile, Ltd.:
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.
Brands and agencies rely on SITO as a strategic partner for real-time understandings of customer movements, interests, actions, associations, and experiences, ultimately providing increased clarity for better business decisions. The Company is headquartered in Jersey City, New Jersey and its common stock is publicly traded on the NASDAQ Stock Market under the ticker symbol “SITO.” For more information regarding SITO’s science, technology and solutions spanning media and research, please visit www.sitomobile.com.
Breakout Session Partner
In 2014, over a billion people exchanged 70 trillion mobile messages. We are past the point of peak telephony and peak email. In a world where messaging is the new communications platform, SupportKit allows any business to talk to their customers over messaging, building relationships that last. From targeted messaging and collecting user feedback, to product support and customer service, SupportKit allows your customers to engage with you as easily as texting a friend. Since you demand scalability, SupportKit integrates with your existing CRM and ticketing systems, as well enterprise messaging systems like Slack.
Breakout Session Partner
Thinknear by Telenav is a leading mobile advertising network focused on using location more intelligently to deliver unique audiences and better consumer experiences that ultimately result in more customers.
Thinknear’s platform was built from the ground up to deliver the scale and reach required to leverage location in mobile. We access over 14 years of exclusive location data from Telenav, our parent company, to power our location targeting. We use our first party data and deep location and mobile experience to deliver services and solutions advertisers can’t get from other ad networks.
Breakout Session Partner
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver seamless customer experiences no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more.
Exclusive Research Partner
DoubleClick provides the ad technology foundation to create, transact and manage digital advertising for the world's buyers, creators and sellers. DoubleClick Digital Marketing is the buy-side integrated ad technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DoubleClick Digital Marketing brings together world-class solutions to help buyers run holistic digital marketing programs across multiple channels, and includes DoubleClick Campaign Manager, DoubleClick Search, DoubleClick Bid Manager, DoubleClick Studio, DoubleClick Ad Exchange, and Google Analytics.
We at Factual believe that data should be accessible to every developer, entrepreneur, business, or organization – anyone who needs it to build a better app, provide a better search result, make smarter software – anyone who needs data to make a better decision or help others make better decisions. Today, Factual focuses on making location data accessible to the mobile world – data about places across the globe, and data which reveals a deeper understanding of people based on their geographic behavior. For more information, visit http://www.factual.com.
GroundTruth enables you to build off what’s real—what real people are doing in the real world—and influence what they do next. Reach people where they are, in the moment when they are most likely to respond, before, during, and after purchase. GroundTruth offers the most accurate technology and robust insights, with places mapped using our proprietary Blueprints technology, and an unrivaled first-party database of consumer behavior that is 10X the size of the competition. We believe in the power of place. Where you go and what you do in the real world says more about who you are than anything else. Build your brand, increase store visitation, sales, and more by delivering the right message, to the right person, at the right place and time.
Contact information: [email protected]
Social media links
HelloWorld (www.helloworld.com) provides brands with a rich engagement platform to create mobile CRM programs, promotional campaigns, loyalty solutions and in-venue mobile activation.
HelloWorld's technology, creative, analytics, and legal services enable cross-channel consumer touch points across web, social and mobile channels, through to POS. Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble, as well as individual store franchisees, utilize our unified engagement platform to motivate specific consumer behavior.
About Marketing Evolution:
Marketing Evolution is a leading marketing analytics and software company, primarily serving Fortune 500 brands. Founded in 2000, Marketing Evolution has measured over $300 billion in marketing spend, in over twenty countries. A leader in real-time, one-to-one marketing analytics, Marketing Evolution has a long list of accolades for digital, social media and mobile ROI analysis. Their Cross-media attribution modeling has been named “best practice” by ESOMAR, “gold standard” by the Advertising Research Foundation (ARF), and “Leader” by Forrester. Marketing Evolution’s patented methodologies have become the most broadly, independently validated method for measuring the complex array of marketing activities.
Moburst is a global mobile marketing agency that helps brands increase app discoverability, conversion and installs with the right audiences, effectively enhancing revenue potential. We do this through mobile user acquisition, app store optimization (ASO) and mobile consulting services, and have served hundreds of companies that represent every vertical of the Apple and Google App Stores, from local startups to large global brands such as Sony, Pfizer, and Nielsen. Companies partner and activate campaigns with Moburst for our unique combination of people, process, and technology that delivers significant results at scale.
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at
PocketMath is the world’s largest self-serve mobile advertising platform for buying mobile ad inventory across games, apps, and mobile websites, all in real-time. Offering 30 billion ad opportunities every day around the world, our easy to use platform empowers marketers + advertisers to execute highly targeted campaigns to connect to their ideal audience. With no minimums, no commitments, there's no reason to wait! Make a good impression.
PubNative is a mobile publisher platform that serves scalable and flexible native ads via API for apps and mobile web. The platform’s programmatic exchange gives publishers access to more than 400 demand partners worldwide. PubNative’s patent-pending eCPM maximization algorithm optimizes yield for publishers through machine learning patterns and predictive behavior analysis. The platform additionally offers publishers numerous ad delivery and targeting features as well as extensive inventory management tools. Its publisher-first approach focuses on the specific needs of each publisher across all verticals to create seamless, non-intrusive and highly performing ad integrations. The company is headquartered in Berlin with offices in San Francisco and Seoul.
Tapjoy empowers you to engage and reward your audience for their undivided attention.
Build brand awareness and inspire action through instant-play, crystal clear videos, or leverage rich media to create a dynamic interactive app experiences that steer consumers through the purchase funnel. Tapjoy delivers contextually relevant ads to the right user at the right moment during their app experience.
We team with world-class data partners to bring precision web-based targeting to mobile resulting in over 2 million valued engagements every day. Tapjoy is in more than 270,000 apps and reaches more than 520MM monthly active users.
Waze is an award-winning, crowdsourced navigation app with more than 70 million active users around the world. Real-time GPS data collected from its community of drivers gives brands deep insight into consumers’ intent and routines, allowing for powerful engagement. Through a combination of native ad placements and advanced targeting, Waze enables marketers to increase location and brand awareness while driving customers more frequently to businesses.
Wikia, the social universe for fans, by fans, is the home for social fandom and the ultimate source for powerful and relevant pop culture, entertainment and game expertise. It is the definitive place for people to contribute to the assembly of original bodies of multi-media content around subjects they know and love. Using Wikia, anyone can form new communities around any subject or participate in over 300,000 existing communities by reading or contributing new content. With over 30 million pages of rich content, Wikia's communities are the most authoritative information about any topic on the Internet.
Yahoo is a global media and advertising company connecting people to their passions. With one of the largest online audiences in the world, Yahoo brings people closer to what they love – from finance and commerce, to gaming and news – with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform to amplify businesses and drive more meaningful connections across advertising, search and media.
Premium Report Partner
eMarketer is the industry’s leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelligence empowers our customers to confidently make decisions about strategies, tactics and budgets.
About Advertising Database:
Advertising Database® provides and verifies marketing contacts for 10,000+ top-spending U.S. brands, and the agencies they work with. It also supplies each brand's ad spend, campaign timing, target demographics, research tools, and other planning data. AdDataExpress.com, an online platform, is a valued and easy-to-navigate prospecting tool used by thousands of digital and traditional media companies, research firms, and agency teams to quickly reach marketing decision makers. Advertising Database® is also a trusted partner of the ARF, 4A’s, ANA, IAB, and MMA. Learn more, and get a free trial account at www.addataexpress.com. You can also contact us directly at 212-956-0505 or [email protected].
BrightboxTM is a NYC based end-to-end technology and consumer services company that provides secure, fully connected mobile device charging stations for venues of all types – hospitality, entertainment, healthcare, retail, education and transport. We provide a best-in-class, safe, intelligent, brandable solution that supports your business by helping them attract, engage, satisfy and retain customers. We are in the business of keeping on the go people powered up and connected – and they love us for it.
About Mobile Industry Review:
Mobile Industry Review is a daily service providing news and opinion to over 250,000 mobile industry executives and fanatics around the world. We provide a mix of news, original content and opinion across the mobile and wireless industries. The site, started on the 26th of January 2006, is the brainchild of mobile fanatic, Ewan MacLeod. Today, the site is monitored heavily by analysts, investors, mainstream media and other industry and new media blogs and its' readers hail from all corners of the world, with a large UK, European and North American focus. It now covers a wide range of mobile spheres relevant to the executive and mobile fan, with an eye on the end consumer.
About Mobile Leaders Alliance:
The Mobile Leaders Alliance (MLA) was founded in 2011 to serve as an online, cross-platform resource for mobile professionals in an effort to bridge the gap between innovation and education. If you are interested in becoming a leader, please contact the MLA and we will be happy to provide you with more information on how to get involved.
About Mobile Marketer:
Mobile Marketer is the world’s leading trade publication covering mobile advertising, marketing, media and commerce. The New York-based daily targets brands, ad agencies, publishers, retailers and service providers. Please subscribe to Mobile Marketer Daily at http://www.mobilemarketer.com/newsletter.php.
Mobile Commerce Daily is the world’s leading trade publication covering mobile commerce and retail. Based in New York, it targets retailers, banks, financial institutions and service providers. Please subscribe to Mobile Commerce Daily at http://www.mobilecommercedaily.com/newsletter.
About Mobile Marketing Magazine:
Since 2005, Mobile Marketing has specialised in the delivery of mobile marketing & technology news and research, and has become an established host of professional mobile marketing events, including its sector-specific Mobile Marketing Summits, delivered to both UK and overseas audiences.
The company provides critical insights and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work for their business; its overall mission to help the world make sense of mobile, establishing stronger bonds between marketers and the technology they need, and encouraging better, more engaging brand experiences to be built.
About Visibility Magazine:
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.