adidas | MMA Global


adias store locator page on mobile
  • Drive sales to adidas brick and mortar stores
  • Assign a value for mobile to in-store conversions
  • Prove that mobile brings incremental value to the business 

  • Leveraged location extensions formats 
  • Developed an innovative value-assignment 
  • model for Mobile to in-store conversions


    Given the high response rates to earlier mobile campaigns, adidas chose Optism's permission-based marketing solution to let people know that the adiPower(r) Predator product line was available in stores in Egypt. The campaign used rich dialogue to interact with opted-in users and received a 28% response rate with Arabic audiences and 18.5% with English speaking audiences.