In order to drive awareness around the launch of Slim-Fast’s seven new flavors, they worked with InMobi to develop an engaging and fun, interactive experience. It allowed customers to learn more about the new flavor profiles and directed them to visit the Slim-Fast mobile website.
Samsung was a worldwide sponsor of the London 2012 Olympic Games. Prior to running the Olympic Games, Samsung had promoted its flagship Samsung GALAXY S III on InMobi. Part of the campaign recommendation was to continue the promotion momentum and endorse the Samsung’s Worldwide sponsorship of London 2012 Olympic Games.
Audi embraces HTML5 mobile rich media technology to drive awareness of the Audi Q3
Challenge
Audi Australia has experienced sustainable growth over the last 8 years. As part of the all-new Audi Q3 launch, Audi wanted to drive brand affinity and connect with their upwardly mobile target audience on an emotional level through a variety of digital touch-points.
16 million Americans will book Travel via mobile this year. Learn about
these insights and more as xAd dives deeper into mobile and the travel
industry.
Just one year after declaring the “year of mobile”, the industry continues to accelerate at an exciting rate as brands and SMBs learn the value of mobile advertising. Leading the charge in mobile’s continued growth is the value found in local-mobile targeting. From big brands to local businesses, mobile-local is making its way into advertising budgets in a big way. Locally targeted ads in mobile have shown success in multiple business categories,
Mobile devices can turn a store into a 2x3 inch price war zone.
Take Best Buy. Customers walk through the store and compare prices on the mobile web. Best Buy doesn’t have a voice on all the sites that consumers are accessing.
BuzzCity, has today issued its latest quarterly report on the current trends dominating the mobile advertising industry. Key highlights include the impact of the global growth and adoption of smartphones on mobile marketing, as well as identifying those countries where mobile adoption is on an upward curve, such as United Kingdom, South Africa and Nigeria – the latter being a new addition to BuzzCity’s Billion Club*. In addition certain countries are experiencing triple-digit growth including Kenya, Pakistan and Argentina.
