The Challenge:
Reebok invented HexRide cushioning technology to create a cushioned, lightweight ride for runners. The HexRide shoe makes running a smoother and a more delightful experience for runners. Reebok used InMobi to highlight the new level of fun that HexRide made running.
The Solution:
To generate as much buzz as possible around the launch of HexRide, especially among younger buyers, an interactive game was developed and made available for download.