Click to Call | MMA Global

Click to Call

ekmPowershop is a leading build-it-yourself e-commerce solution with over 12,000 customers in the UK and Europe. It allows businesses to build their own online shop and includes appealing templates, full hosting, free support and m-commerce functionality.

Over the past three years, ekmPowershop noticed a shift in the devices being used to access its site. In queries, clicks, impressions and ad CTR, there’s been a year on year decline in desktop of 4%, while smartphones and tablets are on the up with a year on year increase of 26.5% and 25.2% respectively.

Google Play Store and Mobile-Optimised Site

Google Play Store and Mobile-Optimised Site


By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

SAIB Mobile Site
SAIB Mobile Site

GOALS
• Penetrate the mobile market to ensure customer reach and relevance
• Minimize cost per lead
• Maximize number of leads
APPROACH
• Target mobile users via Google’s search and display advertising
• Website optimized for mobile browsing with added click-to-call and store locator functionality

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions


APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads


RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads