GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions

APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads

RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads

“Google Mobile Ads helped us to acquire more customers and drive more visitors to our mobile site, and it’s so easy to manage.”
“The fact that airline services need to be accessed on the move and at airports gives the mobile channel its importance.Our online activities concentrate on targeting mobile users and making our services mobile-friendly.”
— Salah Kadri, e-Commerce Manager, Egyptair

www.egyptair.com

www.google.com/think/products/search-ads.html