Authored by Rahul Singh, Director, Business Development, India, Tradedesk
The media landscape in India is undergoing significant changes, driven by advancements in technology and the growth of the digital economy. Consumers now have access to a vast array of content options, from connected TV and podcast to news and blogs, often consumed across an array of devices, with mobile being the dominant channel.
Congratulations and thank you for the MMA [Member Meet] event in Mumbai. It was my first and has made a lasting impression on how well it was conducted. Have been to many industry events and been a panellist in a few but the one we all had was unique. Just wanted to take this opportunity to appreciate and wish luck for all such future events. Look forward to the active invitation and participation from Truecaller.
Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment, organizations need to focus on acquiring consumer data and developing a robust and privacy-respecting data strategy. The power of consumer data has given rise to a multibillion-dollar industry that touches all organizations in the world.
Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.
