| Page 559 | MMA Global

Yahoo! Insights: Finding answers to your most puzzling marketing questions.

December 9, 2011

To stay competitive in today’s evolving digital landscape, advertisers need the latest trends, research and best practices. That’s why Yahoo! created this new e-magazine that features their most popular research insights from 2011, as well as a sneak peek at 2012 Yahoo! Research: http://bit.ly/tTM3Fm.

LBS Marketing – Why the Federal Government Cares and What You Can Do About It

September 27, 2011

Monica Desai, Greg Louer, Ryan King and Maria Wolvin from Patton Boggs LLP, provide us with an in-depth review on the government and regulator prospective surrounding the latest innovations and uses of location based services within the context of marketing.

MMA Mobile Application Privacy Policy Framework

The Mobile Marketing Association is the premier, global not-for-profit trade association that works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. In this capacity, we are pleased to introduce the attached Mobile Application Privacy Policy, authored and prepared by the MMA Privacy & Advocacy Committee. The intent of this privacy policy is to provide the mobile application developer with policy language that can be quickly and completely understood by the consumer.

Read the Press Release: 
Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps
Released: 
December, 2011
Education Section: 
Archive

Global Mobile Advertising Industry Insights: Microsoft Advertising

Research Type(s): 
Consumer Briefing

TWO WEEKS LEFT UNTIL THE LARGEST GLOBAL MOBILE MARKETING EVENT OF THE YEAR

 

News Type: 
MMA Press Release

MMA ANNOUNCES CALL FOR NOMINATIONS FOR INDUSTRY'S LEADING GLOBAL MOBILE MARKETING AWARDS

 

News Type: 
MMA Press Release

MMA FORUM NEW YORK POISED TO BE LARGEST MOBILE MARKETING EVENT WORLDWIDE

 

News Type: 
MMA Press Release

Colgate-Palmolive

MMA ELECTS NEW GLOBAL BOARD EXECUTIVE COMMITTEE

MMA ELECTS NEW GLOBAL BOARD EXECUTIVE COMMITTEE
 
Head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division, Melis Ertem Elected as Global Chair
 
New York, London, Singapore & São Paulo: May 10, 2011 – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today annou
News Type: 
MMA Press Release

MOBILE MARKETING ASSOCIATION WEBINAR TO FOCUS ON MOBILE ADVERTISING IN THE AUTOMOTIVE INDUSTRY WITH FORD AND MICROSOFT

MOBILE MARKETING ASSOCIATION WEBINAR TO FOCUS ON MOBILE ADVERTISING IN THE AUTOMOTIVE INDUSTRY WITH FORD AND MICROSOFT
 
Who:  The Mobile Marketing Association (MMA), the premier global non-profit trade association
established to lead the growth of mobile marketing, is hosting a webinar that focuses on how automobile companies can incorporate mobile into their overall marketing strategy. Sponsored by Microsoft, the MMA Webinar will delve into s
News Type: 
MMA Press Release