Monica Desai, Greg Louer, Ryan King and Maria Wolvin from Patton Boggs LLP, provide us with an in-depth review on the government and regulator prospective surrounding the latest innovations and uses of location based services within the context of marketing.  This thought-providing article will help you understand the regulator landscape today as it pertains to location based services and ways we can fascinate the establishment of effective self-regualtor standards, including: (1) understanding of and strict compliance with existing laws and regulations governing mobile marketing; (2) adopting appropriate best practices established by leading trade organizations; and (3) engaging decision-makers in Congress and key regulators in the Administration, with a particular emphasis on the FTC and the FCC, to actively shape the terms of debate.   If you'd like to start a discussion around this paper, please email us at [email protected].

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