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Sunday, July 23, 2017

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Members Only

Multi-Touch Attribution Assessment and Landscape Report 2016

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

The Multi-Touch Attribution Assessment and Landscape Report helps marketers simplify the process of selecting an MTA provider and educates marketers on how to apply their selected partners to really drive business objectives. By way of articulating the case for Multi-Touch Attribution, in addition to evaluating providers, we hope this study will build confidence and adoption for the methods you choose within your organization.

Released:

November, 2016

Education Section:

Mobile Ecosystem and ad-Sizing Report

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers state of mobile in India in year 2015 – 2016 and what will we see in the future that will further explode this mobile first economy. Accompanied by in-depth analysis this report elaborates India’s mobile reach, smartphone penetration, rural & urban usage pattern and mobile advertising spends. It is a collaborative effort by the marketing and mobile industry, championed by the research team at GroupM India.

Released:

October, 2016

File Size:

2.7 MB

Education Section:

The Strange Future of Mobile – 2017 and Beyond

Thursday, December 8, 2016 - 2:00pm to 3:00pm EST

How will artificial intelligence play a roll in our mobile lives? Why are publishers looking more like technology companies? Why does the future of apps look nothing like apps at all? Join IBM Product Marketing Manager, Michael Trapani, as he dives into the very different future of mobile, and most importantly, how marketers can prepare for it.

In this webinar you will learn:

- The future of apps and mobile engagement

- How publishers can transform their businesses to create new mobile revenue streams

- How AI will reshape the next five years of mobile

Speakers:

Michael Trapani

Product Marketing Manager, IBM Watson Marketing

IBM

Webinar Sponsor:

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Members Only

Attribution

MTA

Multi-Touch Attribution Provider RFI Template and Scoring Tool

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email [email protected].

A toolkit developed to guide marketers through the process of identifying, selecting and applying MTA solutions to drive their business and specifically, to tie marketing to business outcomes.

Released:

August, 2021

Education Section:

Multi-Touch Attribution (MTA) Provider RFI Template & Scoring Tool

The Mobile Marketing Association’s MTA Data Acquisition RFI™ is an easy to use template specifically designed to assist marketers in evaluating and securing higher quality data. This template is an excellent tactical support document for executing your organization’s MTA strategy. Download it today to find out why.