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Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

Privacy

Shopper Marketing

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

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Speakers:

Mike Ellgass

EVP Global Media, CPG and Retail

Circana

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Q1.How easy was it to understand the category recommendations provided by the Smarties Coach GPT? *

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Select Your Training and Take The First Step Toward Shaping Your Future! *

AI for Content Generation & Creative Processes

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Advanced Prompt Techniques

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Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Event

Register for SMARTIES India Unplugged + Gala Night

October 11, 2024 | Mumbai

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About MMA

Comprised of over 800-member companies globally and 16 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

SMARTIES™ Global Awards Programs

Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

Speakers:

Mike Ellgass

Webinar Sponsor:

Watch the Webinar:

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

Register for SMARTIES India Unplugged + Gala Night