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Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

Privacy
Shopper Marketing

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

Region: 
Global
Speakers: 
Mike Ellgass
EVP Global Media, CPG and Retail
Circana
Webinar Sponsor:
Watch the Webinar:

Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.