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The Psychology Behind Effective Crisis Leadership

The Journey to Achieve MTA Success: How to initiate an MTA Process

Thursday, May 28, 2020 - 2:00pm to 3:00pm EDT

Attribution
MTA

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region: 
Global
Speakers: 
Joel Rubinson
MMA MTA Expert & President
Rubinson Partners, Inc.
Webinar Sponsor:
Watch the Webinar:
Fraud

Fraud Audit - Gaming & DSP - Case Study

A long-time client of a leading omnichannel demand-side platform (DSP) added new partners to their media mix, which resulted in a sudden performance downturn on the DSP’s existing campaigns. The client’s marketing manager consulted the DSP’s analysts and expressed concerns over traffic pattern anomalies, such as high click-to-install ratios and abnormal time-to-install outliers, amongst the new partners. The DSP suspected that the new partners were stealing conversions not only from their campaigns but also organic installs. This was in spite of the advertiser having their current mobile
Released: 
April, 2020
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Fraud

Fraud Audit - Gaming - Case Study

A major mobile app gaming company with hundreds of titles in the top charts became concerned after seeing abnormal performance in some of their campaigns. High click-throughrates and low user quality raised concerns about possible ad fraud that their own tools weren’t correctly detecting. They hoped to mitigate fraudulent tra!c to get cleaner data, which would allow them to strengthen their campaigns and improve return on ad spend (ROAS).
Released: 
April, 2020
Education Section: 
Benchmark Studies, Definitions, Research, Trends Reports
Region: 
Global

[APAC Webinar] MarTech: Powering Digital Transformation in China

Thursday, May 21, 2020 - 3:00am to 4:00am SGT

Life in China is springing back after weeks of lockdown, while the situation after the pandemic is gradually getting better, attitudes toward digital transformation have changed. With the outbreak keeping people at home, more and more companies have come up with ways to get their business done online. Brands now see the need to manage omnichannel touchpoints and audiences in a proactive way, and make fact-based and data-driven decisions.

Region: 
APAC
Speakers: 
Andy Ng
Managing Director, APAC
iPinYou
Prantik Mazumdar
Managing Partner
Happy Marketer
Chen Zhao
Business Director
LiveRamp China
Tan Song
Director, Data Product Solution, Account Growth Department
iPinYou
Webinar Partner:
Watch the Webinar:
Fraud

Fraud Audit - Telecom & Fintech - Case Study

A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Released: 
April, 2020
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Global