If your company is an MMA member and you need log-in information, please email [email protected].
This implementation playbook contains step-by-step instructions for marketers to implement the Movable Middles Growth Framework (MMGF) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.
Step-by-step guide to launch a successful MTA initiative, from inception through full deployment. Determine at what stage your organization is currently within the journey to access specific acceleration tools most relevant to you.