Smarties Awards Guide - EMEA | MMA
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Release Date: 
February, 2020
File Size: 
4.6 MB
Topics: 
Smarties
Category: 
Guidelines

Smarties Awards Guide - EMEA

For marketers, mobile connects their brands and businesses with consumers in a personal way that no other media can. It’s because of this connection that mobile marketing, when used strategically and creatively, delivers such a good return. This prowess is what the SMARTIES Awards honours; excellent use of mobile marketing that positively and significantly impacts business results.

In this document you will find everything you need to craft your SMARTIES Awards entry, including Categories, Judging Criteria & Process, Insights & Tips from MMA and the Jury, 2019 winner case videos, Deadlines and Submission Kit.

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See descriptions below for reference.
Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.