Mobile Creative Analysis | MMA
Mobile Creative Analysis
Release Date: 
July, 2014
File Size: 
398.8 MB (This is a large file and may take a few minutes to download)
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Mobile Creative Analysis

Tremor Video, Inc., an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, and the Mobile Marketing Association (MMA), the world’s leading global non-profit trade mobile marketing association, released its research study entitled Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units. 

This research study, the largest focused specifically on mobile video to date, revealed five key foundations that marketers and creatives should consider when developing interactive mobile video ad campaigns.

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