2. Case Studies

With 1504 mobile marketing campaign case studies to review, this is the #1 resource for marketers seeking to activate the innovation of marketing through mobile.

e.g. “Consumer Services”, “Coca-Cola”, “Mobile Couponing”

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Genesis: Genesis Young Luxury
Clear Men: How This Shampoo Brand Resonated with Gen Z
AT&T: AT&T Embeds Itself with E!’s Award Show Coverage
AT&T Business: AT&T Demonstrates 5G’s Power Through the Newsroom
Little Caesars: Little Caesars Re-Releases a Cult Favorite
Castrol: Castrol Invites Family Members to Express Their Love
Cricbuzz: Leveraging Indian Rap Music to Promote a Cricketing App
Google Search: Google Takes on Mental Health
Clear Hair: Easing Soccer Fans' Anxiety with AI
Lipton: Promoting Tea Consumption in Vietnam
Google India: Google Fights Vaccine Hesitancy Through Search Results
Samsung: Promoting Samsung with a K-Pop TikTok Jingle
Unilever/LUX: LUX Did an #Unstoppable Brand Purpose Campaign in China
KangShiFu Ice Tea: KangShiFu's Chinese New Year Karaoke Reunion
Samsung: Samsung Used Influencers to Promote Its New S21 Phone
Lipton: Lipton Stay at Home
Maggi: Cook Your Difference to Spice up Tet
Facebook India Online Services (Instagram Business): Love Runs Deep with Creators on Instagram
UltraTech Cement: How UltraTech Mirrored the Success of Onground Activation to Online
UltraTech Cement: How UltraTech Leveraged Multiple Mobile Channels to Establish Itself as a Home Building Companion
BMO Financial Group: Promoting a Credit Card to Millennials with a Message of Inclusivity
: KFC: The Growth of Colonel KI
: HP Colorizer: Print, Play & Learn
Biti’s Hunter: Biti’s Hunter Street: The First #ProudlyMadeInVietnam
Blueair: Blueair Pollution Alert System
Google India: Be Unstoppable #WithALittleHelp from Google
World Travel and Tourism Council: Bringing the World #TogetherInTravel
Cadillac: Cadillac Live
Chupa Chups: Chupa Chups — The Fun Stimulator Always-on-content Campaign
Vsmart: An Appreciation Like No Other from Vsmart
Perfetti Van Melle India (Center Fresh): Center Fresh: Stay Fresh Behind the Mask
Berocca: Berocca — Get Supercharged at 2pm
Akbank: Axess — OK, Google. I'm Feeling Lucky
Clear Men: Clear Men Swipes All: Hijacking League of Legends
Lay’s: Lay's 4 Seasons Digital OOH
Biti’s Hunter: Biti’s Hunter Canvas of Pride
Durex: Durex — Safety Inside Out
McDonald's: How McDonald’s Transformed Offline Sales During the Lunar New Year
Cornetto: Unicornetto’s My Fairy Tale
Johnnie Walker: The World’s Most Travelled Billboard
WOW Holiday: Virtual WOW Marathon Hoi An — Stay Strong VietNam
ZaloPay: ZaloPay Tet 2020
Akbank: The Rising of New Generation T
Pepsi: When Indian Youth Practiced the New Normal with Swag
Bank of America: That Made All the Difference Podcast
Gloob: Bugados no Gloob
Unionbank: Bank the Way You Live by UnionBank
TUMS: TUMS or Dare
Nicorette: The Taste Drive
UFC: UFC and AdColony’s Knockout Mobile Campaign
ViettelPay: "Make Tet Easy Again” with Viettelpay — Challenge Accepted!
STIHL: InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment
Pepsi: Fundraising Initiative for Meals in India
Doritos: Doritos x Illegal Civ
Lifebuoy: Hand Hygiene Delivered
Dove: Dove Deo Dry Serum Mobile Campaign
Google APAC: Google Shopping Answers Made Easy
Coca-Cola: Sprite Thirst for Yours
OAK + FORT: Mobile-First and Hyper-Local: A Strategy for All Seasons
Sparkling Ice: Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness
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