2. Case Studies

With 1725 modern marketing campaign case studies to review, this is the #1 resource for marketers seeking to activate the innovation of modern marketing.

e.g. “Consumer Services”, “Coca-Cola”, “Mobile Couponing”

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Master Kong: KangShiFu: Turning Restaurants Into Stars to Boost Beverage Sales
Nestle Indonesia: KitKat’s Mudik BreakHunt: Gamifying Indonesia's Mass Migration
PlugSports: PlugSports: Leveling the Playing Field in Athlete Recruitment
Abbott Vietnam: Abbott Revolutionizes Traditional Trade in Vietnam with a Data Program to Assist Retailers
Valda: Throat Lozenge Brand Uses Memorable Subway Performance for Brand Awareness
Nestle Vietnam: Connecting With Nature, Regenerating Youth: La Vie's Success Story
Unilever Indonesia: CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Claro: How Claro Hit a Home Run with This “Hacked” Phone Campaign
M&M Food Market: How This Grocer Used Data to Create Personalized Ad Experiences and Drive Business
Unilever Vietnam: How Surf Brand Detergent Executed a Stellar Example of Content Marketing
General Mills: Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Suntory Pepsico Vietnam Beverage: This Energy Drink Brand Used Rewards to Convince Users to Create a Ton of Content
Unilever Türkiye: Domestos Helps Kids Practice Better Bathroom Hygiene
La Vie: This Water Brand Pitched Its Health Benefits
Jamp Pharmaceutical: Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
TVS Motor Company: Sport Bike Brand Collaborates with Video Game to Reach Audiences Virtually and Globally for Launch of New Bike
The Coca-Cola Company: The Coke Music KPOP Collab with Grivy
E*TRADE from Morgan Stanley: E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Unilever: Dove Reinforces Its “Real Beauty” Message by Encouraging Women to Post
Unilever Türkiye: Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Barkath Co-Ro Manufacturing Sdn Bhd: How Sunquick Found Influencer Success in an Unlikely Spot
Unilever: How Sunlight Floorcare Won Over Consumers with Sustainability, Celebrities, and Adorable Cartoon Sea Creatures
Starmark: Starmark Made WFH a Dream with This VR Office Build
İşbank: Redefining Credit Card Benefits Beyond Travel
Unilever: How Clear’s Scalp Shampoo Campaign Leveraged TikTok
General Mills: Turning Taco Night into a TikTok Sensation
Otokoç Otomotiv: Pioneering Automotive Experiences in the Metaverse
Unilever: Revolutionizing Oral Health Access in Vietnam through Digital Innovation
AkzoNobel: Dulux Uses AI to Help Consumers Envision Home Renovations
Aramco: Aramco Uses Drones to Fight Desertification in Saudi Arabia
Suntory Pepsico Vietnam Beverage: Pepsi Builds Customer Relationships During Tet
Starward Whisky: How Starward Flipped the Script on Traditional Whisky Advertising
Unilever Türkiye: Clear Twitch
Unilever: Cif Leveraged Influencers to Launch Its New Degreaser
Cif: Cif’s Beautiful When Clean Project
Harman: JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
VNGGames: This Game Brought Bruce Lee Back to Life
Yas Island: Chief Island Officer
Aramco: Leading Energy Company Recycles Used Tires for Sustainability Initiative
BP: How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers Brand: BP
Global Digital Niaga: Smile and Save: How Blibli Won an Important E-commerce Holiday with Data and AI
Unilever: How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
Unilever Vietnam: This Data-Savvy Campaign from Simple Won Over Vietnamese Consumers
L'Occitane Group: Conquering Hair Care Through Data-Driven Niche Marketing
Unilever: Magnum Redefines Ice Cream Luxury for Gen Z
adidas: adidas’ "Running While Black" Docuseries Shows What True Commitment to Positive Change Looks Like
Shell Vietnam: This Campaign from Shell Gamified Work and Awarded Prizes
BP: Castrol's Amateur Esports League: Leveling Up the Customer Relationship
Mastercard: How Mastercard Utilized Audio
Quiktrip: This High-Tech, In-Game Advertising Campaign Achieved Stellar Results
Suntory Pepsico Vietnam Beverage: This Interactive Event Launched Rockstar to a New Audience in an Impressive Way
Nestle Vietnam: How La Vie Raised Brand Preference
ABBOTT: Ensure Gold Reminds Caregivers to Care for Their Parents During Tet
Grupo Petropolis: Petra Milk Brews World Cup Buzz Without Breaking the Rules
Blaze Pizza: This Restaurant Chain Enhanced Loyalty with an Aggressive Test-and-Learn Approach
Kraft Heinz: Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
: Lifebuoy's #Safety4All: Redefining Family in Vietnam
Hamburger Kunsthalle: How Hinz&Kunzt Used Art Installations to Drive Sales and Address a Social Crisis
PepsiCo: Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity
Qualcomm: How Qualcomm Drove Business Success with a Wildlife Documentary Filmed Using Smartphone Cameras
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