2. Case Studies
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Levi's: The Levi’s Campaign that Levi’s Didn’t Create
Signal: The Adventures of Little Brush and Big Brush
Diageo: Home Party Essentials 101 — By SIMI the AI-powered Bartender
Zwitsal: Zwitsal Baby
Instituto AzMina: More than 70%
Gatorade: Propel on Pandora
The Weather Company, an IBM Business: Watson Ads
Coca-Cola Freestyle: Coca-Cola Freestyle App
ESPN: ESPN NBA Playoffs
Citi: The Citi Double Cash Card “Double Means Double" Campaign
Unilever Food Solutions Turkey: UFS Safe Hands
Ariel: Ariel: Impossible Made Possible
Sync My Lights: Sync My Lights
Warner Bros. Entertainment Inc.: Warner Bros. Resident Evil: The Final Chapter
NESCAFÉ: Turn Your Home into a Café with NESCAFÉ
Goodwill: Donate Stuff. Create Jobs. Mobile Campaign for Goodwill.
Walt Disney: Mobile Video Gold: Disney’s Interactive Mobile Video for Pirates of the Caribbean
VTech: VTech’s Go! Go! Smart Friends Enchanted Princess Palace
Close-Up: How Close-Up Used a Mobile-First Approach to Create Exciting and Intimate Dates for Thousands of “Forever Alone” Millennials
Chiquita Banana: Chiquita Disney Gamification
InterContinental Hotels Group: IHG iMessage App
Kia Motors of America: Kia Niro VR
Peugeot: Peugeot 3008 Airplane Mode Targeting
Elevit: The First Hello
Aquafina: Aquafina Smart Cap Water Reminder
Samsung Vietnam: Samsung 900km from Home
Surf: Surf’s Up!
CA Technologies: Election Night on the Empire State Building
Yapi Kredi: Gary and Metin Mobile Launch
PepsiCo: Mirinda: Release the Pressure
Kozy Shack: Kozy Shack and inMarket: Extreme Pudding Shortage
: Upgrade Your Phone with Firefox
KFC: The Soundbite Chart
Avianca: Avianca’s Carla Chatbot
Jaguar Land Rover: Range Rover Velar AR Test Drive
Beats by Dre: Anthony Joshua versus Wladamir Klitschko: Beats Media House
The Ad Council: GoVoteBot
Maybelline: Celebrity Endorsement in the Age of Social Media
Maybelline New York: Maybelline Proves E-Commerce and Live-Streaming Were Made for Each Other
Kia Motors of America: Kia NiroBot
KFC: KFC Bucket Ria Promotion
Nestlé Philippines: Milo Champions Band and App
Fiat: Fiat’s Test Drive-In
Sony: Smarter Data Drives Smarter Mobile Advertising: Sony 4K Local Campaign
Heineken: The Star Gifter
PepsiCo India: Pepsi Crashes Cricket in India
Yumit: Yumit: The Interactive Children’s Food Plate
Shoe Carnival: Shoe Carnival Turns “Near Me” Moment to Purchases
Samsung: Turning Data into Desire
L’Oréal Travel Luxe & Retail Americas: Ralph Lauren Cross-Continental Campaign
Nathan’s Famous: Nathan’s Famous Ticket to Fun
Starburst: Starburst and Angry Birds Playable Ad
AskMeBazaar.com: AskMeBazaar Trailblazes the E-Commerce Landscape in India
Ford: Ford Navidad
Beats by Dr. Dre: Beats1Run
truTV: #truTVisAThing Brand Engagement Campaign
DFW International Airport: Sunny Service Days at DFW Airport
GM (Opel Adam): GM’s Opel Adam Mobile Brochure
Unilever: Close Up: Sing in Your Style
Land Rover: Android Wear Branded Watch Face by Land Rover
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