2. Case Studies
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Indeed: Indeed’s Rising Voices Program Raises Tides for BIPOC Entertainment Talent
Yieldmo: This Brand Used Creative Tech and AI for a Nonprofit Campaign
Tyson Foods: Tyson Food’s AI-Driven Tech Helps Brands Avoid Digital Content That Damages the Black Community
Audible: Audible Promotes a Podcast to Music Fans
Unilever: Dove Combats Harmful Beauty Standards on Social Media
Unilever: How Vaseline Created a Skincare Search Engine That Prioritized Diverse Representation
General Mills: Nature Valley's ReTok Shop: Turning Hashtags into Sustainable Actions
AT&T Mobility: AT&T’s LGBTQ+ Campaign, The Love Connection
Reese’s Puffs: Puffs Unleashed: The Art of a Breakfast Revolution
Salesforce: How Salesforce Turned the Debut of Its Streaming Service into a Success
SHOWTIME: The TV Show Yellowjackets Built a Social Hit
Boggy Creek Airboat Adventures: VR Takes Boggy Creek to Travel Planners Worldwide
HBO Max: HBO Max Unleashes Peacemaker on Social Media
E*TRADE by Morgan Stanley: E*TRADE Brings Back the Baby to Connect with the Brand’s Past
CNBC: Salesforce Creates a TV Series with CNBC
Degree: Degree Promotes Inclusivity for Para-Athletes with a Marathon in the Metaverse
YouTube: YouTube Encourages Creators and Fans to Express Their Love for One Another on Valentine’s Day
: JBS Foods Promotes Meal Kits with a Data-Driven Digital Campaign
Kenneth Cole: How Kenneth Cole’s Pride Collection Effectively Utilized Gaming
State Farm: How State Farm Used Watson to Keep People Safe During Hurricane Season
AT&T: AT&T Embeds Itself with E!’s Award Show Coverage
BMO Financial Group: Promoting a Credit Card to Millennials with a Message of Inclusivity
UFC: UFC and AdColony’s Knockout Mobile Campaign
LA Rams: LA Rams AR Uniform Reveal
OAK + FORT: Mobile-First and Hyper-Local: A Strategy for All Seasons
Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success
Pronamel: Pronamel Repair: Building a Role for Toothpaste in Self-Care
El Dragón: El Dragón: Promoting a Telenovela with a Gamified Ad
Emergen-C: Emergen-C “Emerge Your Best” Campaign
The games industry: #PlayApartTogether: Promoting Social Distancing
Kimberly-Clark: Black Community Private Marketplace (PMP)
Fruit by the Foot: #BlackVoicesCreate
Goodwill: “Bring Good Home” Mobile Advertising Campaign
JBS AdapTable Meals: JBS AdapTable Meals 2020 Mobile Advertising Campaign
Cerveza Victoria: Cerveza Victoria Mother's Day
Stage Stores: Stage Stores’ ’90s-Themed Back-to-School Mobile Campaign
Firehouse Subs: Firehouse Subs FY18 Mobile Campaign
The Shelter Pet Project: The Shelter Pet Project Campaign
Travel Texas: Travel Texas FY’19 Campaign
Universal Kids: Universal Kids’ American Ninja Warrior Junior
Toyota: AdColony and Toyota Team Up to Drive Greater Vehicle Awareness
Sensodyne: Sensodyne.com Relaunch
Gas-X: Gas-X Would You Rather?: Hacking the IG Stories Platform
Hellmann’s: Hellmann’s Real Food Rescue
Tyson: Tyson Game Day
Northern California Honda Dealers: Northern California Honda Dealers Reach Hispanic Car Shoppers
Lincoln: Lincoln's Enhanced Build & Price Experience
TUMS: TUMS Chewy Bites Launch
ZYRTEC: The Muddle Shop
AT&T Business: The Future of Commerce
Forevermark: Forevermark Chatbot
Samsung: Galaxy Apps
Lincoln: Lincoln Navigator 360 VR
T-Mobile: Reaping Rewards with T-Mobile Tuesdays
Impractical Jokers: Impractical Jokers Surprise and Delight
GSK Abreva: How to Get Rid of a Cold Sore
Colgate Total: Colgate Total Advanced Health Mouthwash
Island Records: Fall Out Boy Story Mode
Jeep: Adventure Reality
Fetch: Firefox Quantum
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