Universal Motown Records Group Launches Mobile Marketing Initiative with Mozes, Inc. (Mozes, Inc.) | MMA Global
March 27, 2007

Universal Motown Records Group Launches <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing Initiative with Mozes, Inc.

Billboard Mobile Entertainment Live! 2007 Orlando, Fla., March 26, 2007 –Mozes, Inc. (www.mozes.com), a Palo Alto company that allows anyone to create and manage interactive, text message-based mobile campaigns and promotions, today announced a strategic relationship with Universal Motown Records Group (UMRG). Using Mozes, over 60 artists will communicate with their fans instantaneously via the mobile phone, including some of today’s biggest artists like Akon, Blue October, Hinder, Godsmack and Mya.

“I’m extremely excited to have found a fun and interactive way to communicate in real-time with my fans. I can send them anything from information on music releases, backstage pass opportunities and interactive exchange of texts and photos,” expressed Universal Republic recording artist Baby Boy Da Prince

UMRG  will use Mozes to manage and execute a variety of programs and promotions including Hinder’s Door to Dorm tour this Spring.  Hinder will have a live contest each night of their tour where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder’s fan list on Mozes. Fans that opt-in to Hinder’s list will be able to text with the band on an ongoing basis and receive exclusive mobile updates. Fans can also visit Hinder’s mobile card at Mozes.com and download special offers from the band and communicate with other fans.

“In our search to find the most compelling way for our artists to connect with their fans, Mozes emerged as the clear choice. The fact that Mozes is already working with so many other great artists in the industry means that we can engage a wider audience in our own mobile programs.” said Mel Lewinter, Chairman UMRG.

“We are thrilled to be partnering with Universal Motown Records Group as we open our service to general availability and leave beta,” said Dorrian Porter, CEO of Mozes.  “Being able to interact with your favorite artist in real-time on the mobile phone is a powerful and personal connection.  Our role is to support the most effective way for mobile publishers like Universal artists to reach, grow and connect with their audience.”

Mozes, Inc. at Billboard Mobile Entertainment Live!
Mozes is holding product demonstrations at booth #27 at the Billboard Mobile Entertainment Live! Event -- the only official pre-CTIA mobile entertainment conference produced in partnership with CTIA, in Orlando, FL. To discover more about Mozes, please stop by the booth during today’s one-day event or visit http://www.mozes.com.

About Mozes, Inc.
Founded in 2005, Mozes, Inc is a privately-held company based in Palo Alto, CA, that connects people to each other and to things they love using the mobile phone and the Internet. With Mozes, anyone -- from brands to bands and fans -- can create and manage interactive text message-based mobile campaigns and promotions.  Mozes is permission-based, spam-free and cost-free to consumers. Initially focused on the music industry, Mozes works alongside some of the world's fastest rising bands and leading record labels. Subscribe to the Mozes blog for updates at www.mozes.com/blog.

About UMRG
Universal Motown Records Group (UMRG), a division of Universal Music Group, includes Universal Motown Records and Universal Republic Records.

Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, Universal Records South and Verve Music Group, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />