Soapbox Mobile Announces Exclusive Partnership with Kaleidoscope Sports and Entertainment (Soapbox Mobile) | Mobile Marketing Association
December 5, 2006



Soapbox Mobile Announces Exclusive Partnership with Kaleidoscope Sports and Entertainment

The Innovative Mobile Marketing Agency to Provide Services to Kaleidoscope Sports and Entertainment To Enhance Promotions, Sponsorships and Events

SAN DIEGO, Calif. – Dec. 4, 2006 – Soapbox Mobile™ announced today that it has been named the exclusive provider of mobile marketing and wireless-related promotional services to Kaleidoscope Sports and Entertainment, a leading sports and entertainment firm with alternative media focus. As the leading provider of full service mobile marketing solutions for major brands and entertainment companies, Soapbox Mobile is ideally suited to this strategic partnership.

Soapbox Mobile enables companies to embrace the mobile device as a full-service marketing
channel, providing an excellent response mechanism to conventional media campaigns, a means of collecting, measuring and utilizing customer data, and an invaluable tool for ongoing consumer dialogue and loyalty. Soapbox’s approach is unique in the mobile industry—combining industry leading technology with cutting-edge creative services and an agency business model that focuses on client business objectives.

“Soapbox provides the right mix of technology, business acumen, and thought leadership,” said
Tony Andrea, President of Kaleidoscope. “They are the right choice for both us and our clients based on their business-centric approach and their ability to integrate mobility into existing initiatives.”

“Kaleidoscope possesses a sophisticated understanding of the power of creativity, promotions
and the advantages of using mobile marketing to leverage these initiatives,” said Vladimir Edelman, CEO of Soapbox Mobile. “We are honored that they have chosen our company to be its sole provider of mobile promotional services, and we are excited to develop this partnership and help take their efforts to the next level.”

About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer facing companies to develop, deploy, and monetize mobile messaging, content, and commerce
applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.

About Kaleidoscope Sports and Entertainment
A member of the Interpublic Group of Companies since 1996, Kaleidoscope Sports and
Entertainment is an agency that combines powerful resources and relationships to develop New Media promotions for a host of Fortune 500 companies. Kaleidoscope is a vertically integrated sports, event and marketing services company whose long-range goal is to become the leading single-source company in the field, both domestically and internationally.

For further information, please contact:
Dara Mitchell
Soapbox Mobile
760.931.8133
www.soapboxmobile.com<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />