A&E Network Creates Mobile Interaction for Two Shows Chooses Enpocket to Power (Enpocket) | MMA
March 22, 2006



A&E Network Creates Mobile Interaction for Two Shows Chooses Enpocket to Power<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Viewers now can use cell phones to interact with Dog the Bounty Hunter and King of Cars

Boston, Mass., March 21, 2006 – Enpocket (www.enpocket.com), the global leader in intelligent mobile marketing, today announced that A&E Network has selected the company to provide mobile interactivity for two series: Dog the Bounty Hunter and King of Cars. A&E viewers now will be able to use their mobile phones to participate in contests and interact with the shows.

King of Cars
is a new A&E series that offers a unique inside look at the crazy, cutthroat world of car sales by profiling a Las Vegas dealership run by mastermind, fast-talker, “Chop”. Viewers will be able to use their mobile phones to vote for their favorite car commercial created by fellow viewers. They also can opt in to receive weekly messages from Chop –by simply texting CHOP to 42388 [4AETV]. King of Cars premieres Tuesday, April 4 at 10pm/9C on A&E.

“Both King of Cars and Dog the Bounty Hunter offer the type of entertainment that begs for personal interaction with viewers,” said Stacy Krusch, Director of Strategic Alliances & Consumer Promotions for A&E Network. “With Enpocket’s solutions, we now have new opportunities to be a bigger part of viewers’ lives by offering them more ways to enjoy their favorite programs.”

The A&E hit series, Dog the Bounty Hunter kicks off its third season on March 21st by giving viewers the ability to receive weekly “Dogisms” on their mobile phones. By texting DOG to 42388 [AETV], viewers receive Dog’s unique sayings.  Viewers can also respond with their own “isms” to be posted on the AETV.com website. New episodes of Dog The Bounty Hunter premiere beginning Tuesday, March 21 at 9pm/8C on A&E.

“Media companies such as A&E Network are increasingly leveraging the mobile channel to help their programs build a loyal following,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “We are pleased to be working with an innovative network like A&E, who is committed to extending its programming beyond the TV screen.”

About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers.  Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable big brands to embrace mobile and realize improved campaign returns.

Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com
.

About A&E Network
Now reaching more than 88 million homes, A&E Network brings viewers a diverse mix of high quality entertainment; ranging from critically acclaimed original movies to the very best dramatic series, the most successful justice shows on cable to the Emmy Award-winning Biography® series. Not to mention, the A&E Network's powerhouse Real-Life Series franchise. In 2005, A&E Network held the distinct record for the most Primetime Emmy nominations (10) for a basic cable network

New original series premiered in 2006 include: Dallas Swat, an action-packed new real-life series that explores the professional and personal lives of the Dallas Police Department's Tactical Unit.  Other series slated for 2006 include: King of Cars which reveals the secret life of one of America's most successful used car dealerships; and Driving Force following champion dragster John Force and his three drag-racing daughters as they compete not only in the high-speed field of drag racing but also face the day-to-day challenges of family life. Returning real-life series include Dog the Bounty Hunter, Intervention, Criss Angel Mindfreak, Inked, Flip This House and The First 48.

In addition to some of the best drama series on television including; The Sopranos, CSI Miami, MI-5 and 24, award winning original movies remain the heart and sole of the A&E Network brand. Upcoming movies include Touch the Top of the World.  Also set to debut in 2006 are topical and timely documentary specials under the A&E IndieFilm® banner including multi-award winning Murderball and Rock School. 

The A&E Network website is located at www.aetv.com and the Biography® website is located at www.Biography.com.   The A&E Club is located at www.aetv.com/club.  For more information and photography please visit us on the web at www.aetvpress.com.