Mobile Marketing Association | MMA Global
  2. Mobile Marketing Association
  2. Mobile Marketing Association

Mobile Marketing Association

WARC-MMA – Festival of Media Asia Pacific survey results

 Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey
  • ‘Skills’ identified as the biggest barrier to industry growth
  • Mobile budgets expected to rise sharply by 2019
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mobile
study
MMA
infographic
survey
warc
festival of media
asia pacific
Member Mention: 
Mobile Marketing Association
Unilever
samsung
charlie crowe
edward pank
rohit dadwal
c squared
festival of media
warc
coca cola
apple
mcdonalds
nike
proctor and gamble
News Type: 
Member Press Release

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

Survey results uncover marketers’ perceptions about mobile and the competitive advantage that data offers brands
 
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mobile
Mobile marketing
MMA
advertising week
marketers guide to mobile and data
mobile data pioneers
Member Mention: 
Neustar
Greg Stuart
MMA
Mobile Marketing Association
lisa peterson
News Type: 
MMA Press Release

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

New Guidelines Will Simplify Development of Mobile Advertising 

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interactive
Creative
Mobile Phone Creative Guidelines
Ad Units
UMAP V 2.0
Member Mention: 
MMA
Mobile Marketing Association
Anna Bager
Michael Becker
IAB
Interactive Advertising Bureau
News Type: 
MMA Press Release

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Consortium Partners include Vodafone, Pandora and The Weather Channel
 
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
Content Tags (Deprecated): 
MMA
Mobile Marketing Association
Vodafone
Pandora
The Weather Channel
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
Vibes
Global Cross-Marketing
Effectiveness Research
SMoX.me
SMoX
cross media
Member Mention: 
Vibes
Greg Stuart
Vodafone
Pandora
The Weather Channel
MMA
Mobile Marketing Association
Velti
AT&T Adworks
Inmobi Inc.
Telefonica
Tremor Video
News Type: 
MMA Press Release