The Smarties | Mobile Marketing Association

The Smarties Spain

Early Entry Deadline | May 25, 2017

What’s New For 2017


Global Program Eligibility Period Extended

Now campaigns that are active in the marketplace between January 2016 through July 2017, are eligible for the Global Smarties. An extra 6 months opens your opportunities. The eligibility period for Region & Country Programs remains from June 2016 through June 2017.

North America Region

We have re-launched the North America Region. Now you can enter your campaigns that ran in North America for another chance to win a Smarties.

Middle East & Spain Countries

We are launching Middle East and Spain Country programs. We now have Global, 4 regional programs (North America, EMEA, APAC, LATAM) and 9 country programs.

MMA Smarties Index

The MMA, in partnership with WARC will be launching the first-ever Business Impact Index. The Smarties Index will identify, rank and award the marketing industry’s agencies, marketers and brands that are delivering the highest level of business impact by analyzing finalist and winner data from all the Smarties programs around the world.

The Index provides an insightful glimpse into who is actually delivering campaigns that create significant impact across the globe.


Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:
  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%


23 categories including the new AR/VR and 360 Video categories - increase your chances of winning by entering your campaigns in multiple categories and regions.


Quotes from the Jury

  • Ambitious, used technology in an innovative way
  • Wonderful use of platform, organic
  • Beautifully executed
  • Blew us away, ballsy, impressive
  • Inspiring. Well done


Join us on this year’s Smarties Pre-Screening Council.

The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.

All pre-screening is done remotely during the month of July. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.

Pre-Screening nominations are due June 24th. A completed application form must be submitted for each candidate.

Fill out the Pre-Screening Council Nomination Form.

2016 Smarties Photo Gallery


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