The Smarties Spain

Early Entry Deadline | May 25, 2017

Mobile Marketing

Mobile is the most compelling, accurate, and inclusive marketing practice today. It’s not really about mobile as a silo anymore – it’s about using digital and physical data to reach your audiences wherever they are. In today’s world, every Moment is Mobile.

The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.

Get Recognized, Get Accolades, Go Global

Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The Smarties recognizes Global, regional winners, and country winners in addition to Industry Awards.

You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

The Global Celebration of Mobile Talent

Enter Now!

What’s New For 2017


Global Program Eligibility Period Extended

Now campaigns that are active in the marketplace between January 2016 through July 2017, are eligible for the Global Smarties. An extra 6 months opens your opportunities. The eligibility period for Region & Country Programs remains from June 2016 through June 2017.

North America Region, Middle East and Spain Country Programs

We have re-launched the North America Region, and launching Middle East and Spain Country programs. We now have Global, 4 regional programs (North America, EMEA, APAC, LATAM) and ten country programs.


2 New Categories

VR/AR and 360 Degree Video

Updated Categories

We have tweaked existing categories for clarity

Be sure to visit the Category Page for updated definitions.



In partnership with WARC, we are launching the MMA Smarties Index. , the Smarties Index will identify, rank and award the marketing industry’s agencies, marketers and brands that are delivering the highest level of business impact by analyzing finalist and winner data from all the Smarties programs around the world. The Index provides an insightful glimpse into who is actually delivering campaigns that create significant impact across the globe.

Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:
  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%

Key Dates

  •   May 25, 2017
    Early Entry Deadline

  •   Jun 30, 2017
    On Time Deadline

  •   Jul 7, 2017
    Extended Deadline

  •   July - August
    Pre-screening & Final Judging

  •   Sep 25, 2017
    Celebration of Talent and Winners Announced

Who can Enter & Eligibility

The competition is open to marketers, agencies, and suppliers – including but not limited to – those involved in advertising, media, PR, design and the creative industries. Campaigns/products submitted should be active in the marketplace between June 2015 through June 2016. Entries cannot be made with the prior permission of the client/owner of the rights of the case.

Click here for more information.

Quotes from the Jury

  •   Groundbreaking way to communicate to consumers hard to reach

  •   Ambitious, used technology in an innovative way

  •   Wonderful use of platform, organic

  •   Beautifully executed

  •   Clever, tied in brand tightly

  •   Blew us away, ballsy, impressive

  •   Great use of visuals – very compelling

  •   Concept & product awesome, great case study

  •   A lot of activity, and consumer engagement. Very integrated – at home and in-store

  •   Inspiring. Well done

2015 Smarties Photo Gallery

2015 Smarties Guests
2015 Celebration of Talent
2015 Smarties Host & Presenters
2015 Smarties Winners