Leveling Up: A Marketers’ Guide to How to Win at Mobile Games | Mobile Marketing Association
Members Only
Release Date: 
October, 2017

An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

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