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Vietnam

MarTech Vietnam Report 2022

In the past couple of years, Southeast Asia saw accelerated growth and changes in the technology landscape due to the COVID pandemic - businesses experienced a boom in e-commerce, digital behaviors are normalized among consumers, and B2C engagement had adapted to the digital space. Now that it’s a norm for consumers to shop omnichannel and across multiple digital platforms, the next challenge for brands is to enhance consumers’ shopping experience and strengthen engagement in the future of integrated commerce.

Released: 
March, 2023
Education Section: 
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Vietnam Ureka Media Co., Ltd.

Vietnam
August 2023 | Ho Chi Minh CIty
Vietnam
March 2023 | Ho Chi Minh CIty

MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.

Released: 
February, 2023
File Size: 
7.93Mb
Education Section: 
Region: 

Publicis Groupe Vietnam

Vietnam
March 3, 2023 / Ho Chi Minh City

Wednesday, January 4, 2023 - 10:00am to 11:00am +07

Region: 
Speakers: 
e-Commerce Lead for Vietnam and Cambodia
The Coca-cola Company
Head of Marketing
McDonald's Vietnam
Country Commercial Head
Grab Vietnam
Moderator: 
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

The Connected Consumer is a quarterly report that examines many aspects of consumers' lives that take place in the digital realm. YouGov's online panel is used to obtain data for this research

Released: 
October, 2022
File Size: 
3.89MB
Education Section: 
Region: 
Keywords: