Privacy | Page 2 | MMA Global


Wednesday, November 18, 2020 - 4:00pm to 5:00pm IST

This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.

​Key Highlights:

Senior Sales Director - Customer Experience (CX) Solutions
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing
Global VP, Advertising Platform
Director - Marketing
Partner - Entertainment, Media, Sports & CMO Avisory Leader
PwC India
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Thursday, July 30, 2020 - 12:30pm to 1:45pm IST

With consumers spending significantly more time on various digital media due to social distancing, working from home etc., it is imperative for brands to strike the right balance - engage with the consumers in a meaningful, personalized manner while maintaining the right tone. While the role first-party data plays might differ across businesses, there is no time like the present for companies to rethink and be more explicit about what data they collect and why.

MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier
Google Asia Pacific
Sr. Expert
Co-Founder and CEO
Tatvic Analytics
Head of Digital Strategy
ITC Limited
Head - Customer & Shopper Marketing - Foods & Beverages
TATA Consumer Products
Senior Director
Samsung Ads, India & South East Asia
Country Head & BOD Member
MMA Global India
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Friday, July 24, 2020 - 3:00pm to 4:00pm SGT

“The world is one big data problem."

- Andrew McAfee (principal research scientist, MIT)

Everything in the digital world - from surfing the web to sending an email to financial transactions and, yes, even sending a text message or making a phone call - creates a data trail and, there is a good chance, that someone is using it or will be soon enough.

Director, Customer and Marketing Experience
Intel Asia Pacific and Japan
CEO APAC & Chairman India
Dentsu Aegis Network
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Wednesday, May 6, 2020 - 2:00pm to 3:00pm EDT

Identity resolution has been top of mind for marketers for the longest time. With the 3rd party cookie dying, the proliferation of new privacy regulations and the rise of the Universal IDs, the advertising industry will have to rethink identity once more time. This webinar will focus on strategies marketers can implement today to circumvent the coming challenges and better prepare for a future without cookies.

Founder & CPO
Corporate Director of Analytics and Digital Technology
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Tuesday, April 28, 2020 - 2:00pm to 3:00pm EDT

Google’s announcement to eventually replace third-party cookies is seen by some as a threat to a marketer’s ability to track, target, and measure consumer engagement across the open web. In reality, the death of the cookie was a long time coming and may actually provide a positive step forward toward a truly sustainable and transparent marketing ecosystem. But before the cookie-less future is here, we need to first understand what paths are available to not only sustain but grow business for marketers:
•    What data and technology will replace the third-party cookie?

SVP Product, GM Customer Experience
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Wednesday, December 11, 2019 - 2:00pm to 3:00pm EST

We live in a complex and fragmented advertising ecosystem, where the cookie-less web and growing consumer privacy concerns are taking over to define how marketing will look like in 2020. Brand advertisers seeking to succeed will need to find a way around these and shift their marketing strategies accordingly. In this session, we'll explore how to have a holistic and omnichannel consumer understanding to optimize 1st party strategies and better new customer acquisition, retention and cross/upselling.

Key takeaways:

- Understand the new 2020 landscape

Country Manager UK
Country Manager US
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Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
May, 2019