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Attribution

App Marketers Speak 2024 - UA Survey

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PDF(s): 
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Attribution

A new model for optimal advertising impression allocation across consumer segments

With conflicting recommendations and marketer practices about advertising impression allocation approaches (ie ‘the media strategy’), from approaches centred on reach (‘go broad’) versus targeting (‘get specific’), the debate rages on: ‘Are marketers targeting too much, not enough, or simply targeting the wrong consumers with their advertising?’

Released: 
January, 2024
Region: 
Global
Keywords: 
advertising, targeting, movable middle, lift, media strategy, ROAS, probability of purchase
Attribution
Content Marketing
Privacy

Top 5 Forward Looking Trends in Performance and Affiliate Marketing

January 21, 2024
Member Company: 
Shisham Digital Pvt Ltd

As the Founder of a thriving company in the fast-paced world of digital marketing, I have witnessed firsthand the transformative power of performance and affiliate marketing. These dynamic landscapes are constantly evolving, and staying ahead of the curve is not just a business strategy; it's a necessity. In this article, we will delve into the top 5 future-looking trends in performance and affiliate marketing, shedding light on the innovations that will shape the industry in the years to come.

Attribution
Content Marketing
Data
ROI

Four Tips for Mastering Performance Marketing

November 28, 2023
Member Company: 
Shisham Digital Pvt Ltd

Businesses are constantly seeking ways to optimize their strategies and boost return on investment. One crucial aspect of this optimization process is mastering tracking and attribution in performance marketing. Effectively measuring and attributing the success of your campaigns can significantly enhance your marketing efforts.

Here are four tips to help you navigate the world of performance marketing. This is by Shashi Bhushan Singh, Founder & Director, Shisham Digital which specializes in performance marketing with audience intelligence at the core and global offices.

2023 Holiday Playbook

The holidays are just around the corner and with it, the biggest shopping season of the year. To help brands maximize success in the weeks ahead, InMarket's 2023 Holiday Playbook contains 12 key recommendations on how to engage consumers, strengthen consumer loyalty, and drive sales.

 

Download the playbook and access strategies including:

  • Target Early & Often
  • Wow Shoppers With Fun & Engaging Creative
  • Be Of Service & Reward Loyalty
  • And more!

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2024 Gift Card Playbook

With 55% of shoppers planning to purchase gift cards in the next few months, InMarket’s 2024 Gift Card Playbook contains key insights and recommendations to help marketers take advantage of the growing popularity of gift cards.

 

Insights include:

  • When consumers purchase the highest volume of gift cards
  • The average spend per consumers by gift card category
  • Strategies to target and engage gift card givers & purchasers
  • And more!

Download the report today!

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2024 Digital Marketing Playbook

Maximize 2024 success with InMarket’s 2024 Digital Marketing Playbook. Complete with 10 powerful strategies, the report contains the most important recommendations marketers need to drive success throughout the entire year. 

Download today and unlock strategies including:

  • Geo-Contextual Advertising
  • Commerce Solutions
  • AI Everywhere
  • And more!

In addition, InMarket is here to take these strategies to the next level with a custom strategy session tailored around your 2024 marketing goals & KPIs! If interested, contact us at [email protected]. 

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AnyMind Group launches more analytics modules on AnyManager to help online publishers better track user acquisition efforts

Submitter's Company: 
AnyMind Group
News Type: 
Member Press Release

Decision Series: State of Multi-Touch Attribution

Wednesday, June 14, 2023 - 11:00am to 12:00pm EDT

Attribution
MTA
We will discuss highlights of this year's findings, focusing on how measurement and attribution tools are used today to build trust and accountability in marketing. We will also share the biggest challenges marketers face with their attribution efforts, as well as the journey to measurement maturity, highlighting best practices of leading companies in this space.
Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Watch the Webinar:
Attribution

State of Attribution 2023 - Marketer Benchmark Report

Over the past seven years, our annual study has consistently sought to shed light on the pivotal area of measurement and attribution, adjusting our lens to capture the dynamic shifts in the marketing landscape, marked by the proliferation of new media, the ever-complex economic environment and more recently by the advent of AI.

Released: 
June, 2023
File Size: 
2.2 MB
Education Section: 
Benchmark Studies, Guidelines, Research
Region: 
Global