Sam is a Director on the Nielsen Sports Consulting team and has 8 years of experience in sponsorship consulting and 2+ years of experience in finance. Sam oversees the broader Nielsen Sports consulting team and manages projects for various Fortune 500 brands and some of the largest sports properties in the world. Her primary focus is supporting clients in building and maximizing their sponsorship portfolios via holistic valuations, property selection, partner feedback studies, and market intelligence reports. She holds a BA in both Economics and Psychology from Dartmouth College, where she played on the Division I Women’s Ice Hockey team.