Attribution | Page 5 | MMA Global

Attribution

This session summarizes the six marketing growth frameworks presented as part of the series and provide strategic guidance around the pros, cons, and considerations of each.

Released: 
January, 2021
Education Section: 
Region: 
Members Only

Wednesday, November 18, 2020 - 10:30am to 11:30am EST

Exclusive MATT member session on the new Outcome-Based Marketing 2.0 (OBM2) research. Session took place on November 18th, 2020 and served as a deep-dive on the mathematics behind the framework and how to apply as an attribution practitioner.

Region: 
Speakers: 
Marketing Attribution Think Tank (MATT) Lead
MMA Global
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA
Webinar Partner:
Members: Log in to watch the Webinar:
Members Only

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
November, 2020
Region: 
Released: 
September, 2020
File Size: 
2.01 MB