Consumer experience is changing rapidly and expectations are evolving, with consumers now expecting a personalized experience across every brand and channel. To adapt to this environment, organizations need to focus on acquiring consumer data and developing a robust and privacy-respecting data strategy. The power of consumer data has given rise to a multibillion-dollar industry that touches all organizations in the world.
Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.
I was honoured to be a part of it & thoroughly enjoyed the event as it was extremely insightful. Your dedication to continuously improving future events is greatly appreciated.
Authored by Prabhvir Sahmey, Senior Director, Samsung Ads
In the land of a billion screens, streaming entertainment is a daily habit for India’s internet users. As our TVs become smarter, larger, offering better content, and hold a more central position in our households, Indians are recognising that connected TV (CTV) is the ultimate device for OTT viewing - as are advertisers.
