MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report showcases the collective wisdom and industry-neutral perspective of marketers who have fearlessly embraced transformation and elevated their marketing strategies to new heights.
Authored by Rahul Singh, Director, Business Development, India, Tradedesk
The media landscape in India is undergoing significant changes, driven by advancements in technology and the growth of the digital economy. Consumers now have access to a vast array of content options, from connected TV and podcast to news and blogs, often consumed across an array of devices, with mobile being the dominant channel.
Congratulations and thank you for the MMA [Member Meet] event in Mumbai. It was my first and has made a lasting impression on how well it was conducted. Have been to many industry events and been a panellist in a few but the one we all had was unique. Just wanted to take this opportunity to appreciate and wish luck for all such future events. Look forward to the active invitation and participation from Truecaller.