Educational Documents | Page 8 | MMA

Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data for more effective audience targeting. Titled, "Using Location for Audience Targeting", the paper reveals how user location and place data is evolving from a tool used primarily for "in the moment' targeting, to an essential component in the creation of accurate audience segments. Please read the full press release here.

Release Date: 
February, 2015
Mobile: The Great Connector
Mobile: The Great Connector
Bridging The Physical & Digital Worlds To Boost Your Marketing Effectiveness
 
Release Date: 
November, 2013