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Global

The Ladder of Incrementality

Released: 
February, 2023
Region: 
Global

Climbing the Ladder of Incrementality: A Best Practices Road Map for Improving Advertiser ROI

Released: 
February, 2023
Region: 
Global
Audio/Voice

Audio Playbook: The Essential Guide to Voice and Audio Marketing

Voice technologies are now becoming an integral part of our lives-be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next level.

Released: 
February, 2023
Education Section: 
Best Practices, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global

2023 Turkey–Syria Earthquake

On February 6th, the Southeastern part of Türkey was struck by two massive earthquakes (magnitude of 7.8 and 7.6) followed by multiple powerful aftershocks. The affected region covers ten cities and the north of Syria. It is a disaster of unprecedented scale. Thousands of buildings have collapsed; many roads, even airports and hospitals are severely damaged.

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ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth

ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth

The global ad-tech company aims to cater to the rising demands fueled by extensive digital disruption in the region.

News Type: 
MMA Press Release
Marketing Growth

CDO Perspectives 2022

CDO Perspectives 2022 is a compilation of the results from 50 interviews conducted by professors from the University of Oxford, discussions by MMA’s Chief Digital Officer Board, plus a quantitative market research survey of more than 100 CDOs across more than 20 industries. This report provides CDOs insights into the capabilities and tools required to lead a successful digital transformation, the impact of the ongoing global pandemic on the CDO and digital transformation agenda, and, more importantly, how CDOs are shaping their organization’s culture and vision.
Released: 
December, 2022
Education Section: 
Educational Documents, Guidelines, Perspectives, Research, Trends Reports
Region: 
Global