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MMA North America Location Committee Framework

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See descriptions below for reference.

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Partner Opt In

Yes, I would like to receive more information from our partner listed above

Agency: A company that provides strategic, creative or media buying and related services to marketers.
Marketer: A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator: A mobile network operator that provides voice and/or data services.
Enabler: A solutions provider offering technology and services that enables and supports mobile marketing.
Associate: Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller: Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.

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Events Interested In

MMA Innovate Vietnam 2025, August 21st, 2025 | Ho Chi Minh City - Deadline August 21, 2025

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Events Interested In

CX as a Brand Builder: How to Connect Customer Experience to Brand Growth,

MMA CMO & CEO Summit 2025, July 20-22, 2025 | Santa Barbara, California

MMA Innovate México 2025, Junio 2025 | México

MMA IMPACT Argentina 2025, Junio 4, 2025 - Argentina

MMA IMPACT México 2025, Septiembre 03, 2025 | México

MMA Innovate Argentina 2025, Octubre 2025 | Argentina

MMA SMARTIES Brasil Ceremony 2025, October 29, 2025 | São Paulo

MMA Smarties Hispanic LATAM Ceremony 2025, Noviembre 2025

MMA DACH Inauguration Party 2025, June 4, 2025 I Düsseldorf, Germany

MMA CONNECT | DUSSELDORF, June 4, 2025

MMA CONNECT CANNES, June 18 2025

PREMEXCO CONNECT - COLOGNE, September 16, 2025 | Cologne, Germany

DMEXCO x MMA CONNECT, September 17-18, 2025 | Cologne

MMA NEXT! CONFERENCE 2025, 4 DECEMBER 2025 | Berlin

SMARTIES DACH AWARDS Ceremony & Gala 2025, 4 December, 2025 | Berlin

SMARTIES KSA AWARDS Gala '25, 23 OCTOBER, 2025

MMA NEXT! Conference Dubai NOVEMBER '25, 26 NOVEMBER 2025 / DUBAI

MMA CMO CONNECT DINNER 10 SEPTEMBER 2025 | JOHANNESBURG, 10 SEPTEMBER

IMPACT South Africa 2025, 12 September 2025 | Johannesburg

SMARTIES Awards Türkiye Gala Ceremony '25, 15 December 2025 / Istanbul

MMA NEXT! Conference | Istanbul 2025, 15 December 2025 / Istanbul

MMA Executive Dialogue 2025 - Purpose-Led Finance: Branding with Impact, Trust, and Inclusion, July 31st, 2025 | Ho Chi Minh CIty

MMA Innovate Vietnam 2025, August 21st, 2025 | Ho Chi Minh City

NEXT! Conference Riyadh October '25, 23 OCTOBER 2025 / Riyadh

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eco master

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Campbell Soup Co.

Video Benchmark Study

Submitted by MMAGlobal on Thu, 04/24/2014 - 10:22

Read more about Video Benchmark Study

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Details Click-Through Rates for Mobile Video Ads, Time Of Day Usage, and Mobile Video Engagement for Use As Industry Benchmarks

News Type:

MMA Press Release

Mobile Video Benchmark Study

Read the Press Release:

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Released:

April, 2014

Education Section:

SOBRE

A MMA é a principal associação sem fins lucrativos de mobile no mundo, com mais de 800 empresas associadas, de aproximadamente 50 países. Nossos associados vêm de todos os cantos do ecossistema do Mobile Marketing, incluindo anunciantes, agências, plataformas de tecnologia mobile, empresas de mídia e operadoras, entre outros. A missão da MMA é acelerar a transformação e a inovação do marketing através dos dispositivos móveis, promovendo o crescimento do negócio com engajamento de todas as partes e próximo do consumidor.

MMA Global Strategic Partner

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SMARTIES™ Global Awards Programs

MMA North America Location Committee Framework

Campbell Soup Co.

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Mobile Video Benchmark Study