I can say that our MMA membership is extremely valuable. Our participation in the MMA Programmatic committee has helped us to both stay educated and contribute thought leadership among some of the preeminent experts in mobile. The MMA helps us stay in touch with today’s market, which should ensure a healthy return after we launch.
MMA is a primary driver in developing mobile marketing standards and practices to enable greater investments in this growing and critical channel. The organization’s dedication to the mobile marketplace drives the entire industry to think bigger and helps marketers better understand the importance of this budding medium.
‘Get what you put into it’ is key for MMA — hours of work and coordination from me and the AdColony leadership team paid off in promoting our ideas, vision for the category, executives and company to the MMA's constituents.
MMA membership and our active leadership within helped boost overall awareness and education of the benefits of mobile video advertising, awareness for our company (which is important for an earlier stage firm), and awareness for our key executives like myself, Mike Owen, Nikao Yang and others.
Mobile Talks 2015 Forum 23rd September 2015 Lisboa, Portugal.
MMA Portugal organizes the 4th edition of “Mobile Talks” Forum, one of the most relevant conferences on Mobile Marketing in Portugal.
At Mobile Talks Forum, every participant not only assists but also interacts with a series of brief presentations on innovative mobile marketing case studies, apps development projects and mobile sites. Mobile Strategy is at the heart of the Mobile Talks! Stay tuned.
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