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Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Read the Press Release: 
MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Released: 
September, 2014
Education Section: 
Archive
For me it is very important to participate in the MMA events. There are more and more brands and agencies becoming part of it, the brands are getting more interesting in mobile trends and when we see the mobile performance in Cannes, for example, we can be very proud to know that it is becoming a fundamental part of the marketing mix and that advertisers see it as an opportunity.
Thiago Moreira
Digital Managing Director
Nielsen Brasil
The MMA with its initiatives show us where the mobile marketing is heading to and it is nive to see the increasing number of people participating because it clearly points to the evolution of mobile as an important marketing tool and I am very happy to be here.
Malu Lopez
Head of CPG
Facebook
MMA initiatives and events are important because this Market is constantly growing, as the mobile performance this year in Cannes was very representative, and we need to show our clients how crucial it is to pay attention to that, it is a huge opportunity.
Guilherme Jahara
Chief Creative Officer
F.biz - a WPP Company
The MMA and its initiatives are very relevant, there are always more and more people interested in participating and getting into what is going on in the mobile industry and its trends. I am very glad about being part of it.
I am huge fan of MMA initiatives as they keep on generating great business for Vivo in advertising, the events have with rich content and amazing networking opportunities, I am very happy.
Andreza Santana
Diretora de Marketing
Espaçolaser
By driving awareness of virtues of mobile media for brand marketers, MMA has played an integral role in accelerating mobile advertising businesses on a global level.
Five key value points for a marketer member of the MMA "1: To get closer to the brands who are dealing with the same book of business. 2: Lifting the cloak of knowledge around mobile. 3: Influencing the dialogue. 4: Being part of research studies. 5: Ability to take a leadership role in mobile.”
At Campbell, we are using mobile to connect with consumers where they are and to engage them with personally relevant content at the right moments in their daily lives. I look forward to working with this talented group of brand marketers as we seek to define mobile's role in a rapidly-changing consumer and media environment.
Yin Woon Rani
CEO
MilkPEP