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Sunday, April 10, 2016

MMA Mobile Yearbook Latam 2016 - Short Version

Iniciativa inédita en América Latina, el Mobile Yearbook 2016 es un hub de contenido educativo e inspiracional sobre mobile marketing. Producido a lo largo del año de manera colaborativa con miembros de MMA Latam, presenta los grandes temas que hoy pautan y movilizan la comunicación y el marketing en los dispositivos móviles​.
Released: 
January, 2017
File Size: 
19.3 MB
Education Section: 
Archive
Members Only
MMA Mobile Yearbook LATAM 2016

MMA Mobile Yearbook Latam 2016

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Description Iniciativa inédita na América Latina, o Mobile Yearbook 2016 é um hub de conteúdo educativo e inspiracional sobre mobile marketing. Produzido ao longo do ano de forma colaborativa com associados da MMA Latam, apresenta os grandes temas que hoje pautam e movem a comunicação e o marketing nos dispositivos móveis.
Released: 
January, 2017
File Size: 
53.7 MB
Education Section: 
Archive

Smarties™ India 2016: Cracking the mobile code

The introduction of ad-tech platforms, big data and the cloud into a mobile-enabled population coupled with the growing adoption of mobile internet in media dark areas have unlocked new possibilities for brands in India. To help marketers understand the characteristics of effective mobile campaigns, Kantar Millward Brown partnered with the Mobile Marketing Association (MMA) on the 2016 Smarties™ Award and examined the drivers that make for truly compelling work.

Released: 
January, 2017
Education Section: 
Archive
Region: 
APAC, India