This study, based on surveys and interviews with more than 400 brand leaders and senior agency executives, reveals that marketers are advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative.

The MMA would like to thank Factual as the primary sponsor of this research initiative, as well as the following co-sponsors: Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear by Telenav, Ubimo, Verve Mobile and xAd.

The Multi-Touch Attribution Assessment and Landscape Report helps marketers simplify the process of selecting an MTA provider and educates marketers on how to apply their selected partners to really drive business objectives. By way of articulating the case for Multi-Touch Attribution, in addition to evaluating providers, we hope this study will build confidence and adoption for the methods you choose within your organization.