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Measuring the value of mobile advertising in driving business outcomes: Empirical data from Coca-Cola, AT&T, MasterCard and Walmart

Released: 
October, 2016
File Size: 
672 KB
Education Section: 
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The Performance & Impact of Mobile Rewarded Video

Wednesday, November 16, 2016 - 2:00pm to 3:00pm EST

Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will:

Speakers: 
John Peragine
SVP, Head of Video
Rubicon Project
Webinar Sponsor:
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Unilever Magnum SMoX Case study

Released: 
October, 2016
File Size: 
307 KB
Education Section: 
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El Ojo de Iberoamérica

November 1, 2016 to November 3, 2016

El Ojo de Iberoamérica is the first international festival with a Latin approach on creativity, communications and entertainment. In each of its editions and for 19 years now, El Ojo congregates talent and Latin spirit and spread it across the world. The keys for its success are the ones that gave origin to the festival: coaching, inspiration, networking, and recognition of the best ideas and professionals that