The way people discover (and rediscover) brands is evolving. They're increasingly seeking content that is native and inspiring, not just information. Crowdsourcing information (fka - "searching") for recommendations from short-form videos is becoming the new normal, and TikTok is leading this global change - no matter the demo (yes, even 30+) or interest groups like #worktok or #DIYtok.
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion.
In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising.
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this webinar to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles™, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
