In this corner, our speakers will discuss questions regarding marketing using the recently trending live-streaming: What are the features of live broadcast marketing? How to select internet celebrities or creative relevant content? How to evaluate the effectiveness of live broadcast marketing? What should be prepared for brands in live broadcast marketing?

Moms, willing to do anything for their children, have always been vanguards and death squads when it comes to shopping. This year, the establishment of the New Second-Child policy has further stimulated the maternal and child market.It is predicted that this policy will bring about an increase of more than 10 million newborns in the next two years and rapid growth in consumption profits. Also, females born in the 80s and 90s, currently at their child-bearing age, are generally highly educated and have high purchasing power; additionally, as the generation that grew up with internet and mobile internet that accompanied the rapid development of the Chinese economy, in comparison to traditional mothers, these females have more individuality and self-assertion, their view regarding consumption and parenting highly affected by the internet. These characteristics provide a fabulous gateway to developing mobile marketing of the maternal and child industry.