Delivering business value is the ultimate goal to be a market leader. But how do you shape business strategy using emerging trends and market challenges to deliver results? This session will explore case studies on emerging AI trends to add value to the business driving loyalty, revenue and brand reputation.
Through AI Personalization, Marketers can not only deploy a greater variety of more customized messages, but ensure that these messages are served to the right audiences, and ultimately improve lift and sales.
With AI and Data Transforming our landscape, businesses are having to adopt a variety of solutions to stay ahead of the curve. This session will explore how different businesses have implemented AI to drive efficiencies, experiences and profitability.
With the increase in AI and data analytics tools, it’s becoming increasingly easy to lose emotion and lose authenticity. This session will explore the value of storytelling using AI to increase consumer engagement, trust, and connection vs the loss of human connection and emotion. AI is here to stay, and we need to evolve to have a human-centered approach to AI and ensure that technology is developed with empathy, emotion and remains unbiased.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
