Gain an insider’s view on what it takes to create a SMARTIES-winning campaign. In this essential session, Rohit Dadwal, Global Head of SMARTIES WW and BOD Asia Pacific, will unpack the critical strategies, creative excellence, measurement standards, and storytelling techniques that define award-winning marketing. Learn how to navigate the SMARTIES judging criteria and position your work for maximum impact in the competition — and the marketplace.
Get a first look at the SMARTIES Unplugged 2025 Winning Campaigns Booklet — an exclusive compilation of the most inspiring campaigns from the 2024 SMARTIES Awards. This in-depth guide unpacks campaign strategies, business results, creative breakthroughs, and behind-the-scenes insights, offering valuable learning for brands and agencies aiming to set new benchmarks in marketing excellence.
Gain exclusive insights from the creative and strategic minds behind the 2024 Best in Show campaign, “Don’t Know? Kasih No!”. This session reveals the key elements that captivated the judges — and offers critical guidance for aspiring future winners aiming to set new standards of excellence.
This 25-minute session will bring together key representatives from the winning team of Indonesia’s 2024 SMARTIES Best in Show. The discussion will highlight:
The objective of the award-winning campaign
Key strategies and decision points that made it successful
The business impact achieved
A behind-the-scenes story of how the campaign was brought to life
Practical guidance for future SMARTIES entrants
Gain exclusive access to the evaluation principles and critical insights from the 2024 SMARTIES Main Jury. This session will provide an in-depth look at the judging standards, scoring methodologies, and key factors that define award-winning campaigns in today’s competitive marketing landscape.
This session will feature select members of the 202 Main Jury. You will be invited to share key observations, evaluation reflections, and strategic patterns witnessed across submissions.
Key Discussion Points Include:
Jury Winning Formula – What truly defined a SMARTIES-winning campaign
Best Practices – Approaches and strategies seen across top-scoring entries
Key Observations – Standout moments from the judging process
What NOT to Do – Common mistakes or red flags in entries
Jury Tips – How participants can better prepare to compete in 2025
This 25-minute panel will bring together key leaders from the award-winning team behind Indonesia’s Advertiser of the Year for three consecutive years at the SMARTIES Awards.
Highlights the strategic, creative, and executional journey behind multiple award-winning campaigns across different brands.
Showcases how Unilever Indonesia drove consistent excellence through:
A diverse portfolio of brands and campaigns
Real-time adaptation to market challenges and shifting consumer behavior
Strategic adoption of technology and marketing innovation
Cross-agency collaboration and multi-disciplinary teamwork
A robust, extensive in-house marketing structure
Creative agility and idea generation at scale
This segment features the success behind Indonesia’s 2024 Most Resilient Brand of the Year, recognized for its sustained leadership across purpose-driven marketing categories such as Brand Purpose, Diversity & Inclusion, and Social Impact. Wardah as one of Indonesia’s leading brands, exemplifies resilience through consistent relevance, audience trust, and cultural contribution.
The session will uncover:
