Agenda | MMA Global

Agenda

Thursday, June 5, 2025

01:30 PM – 02:00 PM

Registration, Business Networking, and Refreshments

02:00 PM – 02:05 PM

Opening by Master of Ceremony (MC)

Corporate Communication Head / News Presenter at Liputan 6
PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com

02:05 PM – 02:10 PM

Welcome Remarks by Host

Head of Strategic Partnerships and Corporate Communications Head of Strategic Partnerships and Corporate Communications
PT Surya Citra Media, Tbk

02:10 PM – 02:30 PM

Unlocking Strategic Excellence: The SMARTIES Guide to Award-Winning Campaigns

Gain an insider’s view on what it takes to create a SMARTIES-winning campaign. In this essential session, Rohit Dadwal, Global Head of SMARTIES WW and BOD Asia Pacific, will unpack the critical strategies, creative excellence, measurement standards, and storytelling techniques that define award-winning marketing. Learn how to navigate the SMARTIES judging criteria and position your work for maximum impact in the competition — and the marketplace.

CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific

02:30 PM – 02:35 PM

Beyond the Awards: Launch of the SMARTIES Winning Campaigns Booklet 2025

Get a first look at the SMARTIES Unplugged 2025 Winning Campaigns Booklet — an exclusive compilation of the most inspiring campaigns from the 2024 SMARTIES Awards. This in-depth guide unpacks campaign strategies, business results, creative breakthroughs, and behind-the-scenes insights, offering valuable learning for brands and agencies aiming to set new benchmarks in marketing excellence.

02:35 PM – 03:10 PM

Behind the Success: 2024 Best in Show Winner Insights

Gain exclusive insights from the creative and strategic minds behind the 2024 Best in Show campaign, “Don’t Know? Kasih No!”. This session reveals the key elements that captivated the judges — and offers critical guidance for aspiring future winners aiming to set new standards of excellence.

This 25-minute session will bring together key representatives from the winning team of Indonesia’s 2024 SMARTIES Best in Show. The discussion will highlight:

  • The objective of the award-winning campaign

  • Key strategies and decision points that made it successful

  • The business impact achieved

  • A behind-the-scenes story of how the campaign was brought to life

  • Practical guidance for future SMARTIES entrants

Group Chief Creative Officer
Future Creative Network
VP Marketing Communication
Bank Central Asia
Corporate Communication Head / News Presenter at Liputan 6
PT Elang Mahkota Teknologi Tbk / PT Vidio Dot Com

03.10 PM – 03.55 PM

Behind the Judging Process: Criteria, Insights, and Best Practices from the 2024 Main Jury

Gain exclusive access to the evaluation principles and critical insights from the 2024 SMARTIES Main Jury. This session will provide an in-depth look at the judging standards, scoring methodologies, and key factors that define award-winning campaigns in today’s competitive marketing landscape.

This session will feature select members of the 202 Main Jury. You will be invited to share key observations, evaluation reflections, and strategic patterns witnessed across submissions.

Key Discussion Points Include:

  1. Jury Winning Formula – What truly defined a SMARTIES-winning campaign

  2. Best Practices – Approaches and strategies seen across top-scoring entries

  3. Key Observations – Standout moments from the judging process

  4. What NOT to Do – Common mistakes or red flags in entries

  5. Jury Tips – How participants can better prepare to compete in 2025

VP
Gojek
Founder & Chief Visionary Officer
BARDI Smart Home
Moderator
Country Head & Board of Director Indonesia
MMA Global Indonesia

03.55 PM – 04.30 PM

What It Takes to Win: Lessons from Indonesia’s 2024 Advertiser of the Year

This 25-minute panel will bring together key leaders from the award-winning team behind Indonesia’s Advertiser of the Year for three consecutive years at the SMARTIES Awards.  

Highlights the strategic, creative, and executional journey behind multiple award-winning campaigns across different brands. 

Showcases how Unilever Indonesia drove consistent excellence through: 

  • A diverse portfolio of brands and campaigns 

  • Real-time adaptation to market challenges and shifting consumer behavior 

  • Strategic adoption of technology and marketing innovation 

  • Cross-agency collaboration and multi-disciplinary teamwork 

  • A robust, extensive in-house marketing structure 

  • Creative agility and idea generation at scale 

Marketing Director - Foods
Unilever
Marketing Director - Homecare
Unilever Indonesia
Moderator
Principal Partner, Client Leadership
Mindshare

04:30 PM – 05:00 PM

Proven Excellence: Inside the 2024 Most Resilient Brand

This segment features the success behind Indonesia’s 2024 Most Resilient Brand of the Year, recognized for its sustained leadership across purpose-driven marketing categories such as Brand Purpose, Diversity & Inclusion, and Social Impact. Wardah as one of Indonesia’s leading brands, exemplifies resilience through consistent relevance, audience trust, and cultural contribution.

The session will uncover:

  • The long-game strategy behind building brand purpose & trust 
  • The creative, organizational, and cultural mindset required to lead in fast-shifting markets 
  • Real lessons and guidance for marketers building not just campaigns, but legacies 

05.00 PM – 05.15 PM

Closing Remarks by Master of Ceremony